- Fraud, Bots And The Clean Players
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- Aviva Reviews GBP60m Global Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, January 14, 2016
The insurance giant is understood to be meeting more than a ha ...
- Introducing The BAM Index: Better Measure Of Bidder Potential
Real-Time Daily, Adam Soroca - Tuesday, January 12, 2016
The programmatic queries-per-second (QPS) arms race must end. Isn't the industry matu ...
- Programmatic TV: The Score
Audience Buying Insider, Mitch Oscar - Friday, January 8, 2016
To date, all television inventory represented in programmatic TV proposals is opaque ...
- Group M Partners With Fullscreen Network To Offer Influencer Targeting
Around the Net In MAD London, Sean Hargrave - Wednesday, January 6, 2016
WPP's GroupM has teamed up with Fullscreen, a network of content creato ...
- Fullscreen Deal Gives GroupM Exclusive Access To Influencer Data
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 6, 2016
WPP's media buying unit GroupM struck a deal with Fullscreen to he ...
- A New Approach To Media Buying
MAD, Brian Danzis - Tuesday, January 5, 2016
As the needs for simplicity, greater transparency and performance grow, I thi ...
- Media Buying Will Get Harder This Year, Says Accenture's George Patten
Around the Net in Real-Time, Felicia Greiff - Monday, January 4, 2016
Accenture's managing director and global lead for media management George Patten writes th ...
- Wired For Sound
MediaDailyNews, Hossein Houssaini - Wednesday, December 30, 2015
More people than ever are now consuming radio and audio on digit ...
- It's Time to Move On From Typecasting Millennials
Around the Net in Real-Time, Felicia Greiff - Monday, December 28, 2015
If you're still identifying millennials simply by age, you're missing out ...
- Advertising To Surpass $500 Billion In 2016
MediaDailyNews, Laurie Sullivan - Thursday, December 24, 2015
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 ...
- Nielsen Begins Modeling National Ratings, Will Remain Accredited Until 'Reevaluated' In Early 2016
MediaDailyNews, Joe Mandese - Monday, December 28, 2015
As Nielsen transitions today to a controversial method for modeling its nation ...
- Programmatic Measurement Key To Maintaining Campaign Quality
Real-Time Daily, Emmy Spahr - Tuesday, December 22, 2015
Before the programmatic media boom, a planner's time was spent meeting wi ...
- Programmatic Pioneers Make A Fortune From Exchange Lab Sale To Group M
Around the Net In MAD London, Sean Hargrave - Monday, December 21, 2015
The founders of The Exchange Lab are set to make multimillion-pound fortun ...
- 'Daily Mail' Shares Rebate Figures
The Daily Blog, Erik Sass - Monday, December 21, 2015
One of the hottest topics of 2015 was the murky practice ...
- Honda Picks Dentsu For Media
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
Honda has awarded Dentsu with its media planning and buying account ...
- Omnicom Digital Chief Jonathan Nelson: Dynamic Creative Will Be Tied To Programmatic Buys
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
Omnicom Digital Chief Jonathan Nelson tells Beet.TV that programmatic buying is goi ...
- Programmatic TV: What's Gross Got To Do With It?
Audience Buying Insider, Mitch Oscar - Thursday, December 17, 2015
On the phone the other day trying to advance a local programmat ...
- IAB Will Host Summit To Discuss Media Sales Issues
Real-Time Daily, Felicia Greiff - Wednesday, December 16, 2015
The IAB is hosting a summit after its 2016 IAB Annual Leadersh ...
- Group M And Channel 4 Agree To Two-Year GBP500m Trading Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, December 16, 2015
An agreement was reached with more than a fortnight to spare a ...
- Rubicon Project Partners With Digital Media Services For Middle East Presence
Real-Time Daily, Tobi Elkin - Monday, December 14, 2015
The Rubicon Project today said that it has partnered with Digital Med ...
- Ad-Tech Gridlock: Discrepancies Between Buy And Sell Sides Challenge Publishers
Real-Time Daily, Dave Marquard - Tuesday, December 8, 2015
There are two different types of discrepancies in the digital advertising spac ...
- Josh Krichefski And Karen Blackett Promoted To Chief Exec And Chair Of MediaCom
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
From the 1st of January Krichefski will be responsible for running t ...
- Excel's Long-Tail Black Hole
Real-Time Daily, Keith Pieper - Monday, December 7, 2015
For many advertisers, 50% of programmatic ad buys have a single destinatio ...
- Honda Hands Dentsu Aegis GBP50m Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 7, 2015
Dentsu Aegis Network won the account after pitching against the incumbent Starc ...
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
Real-Time Daily, Jeremy Ostermiller - Friday, December 4, 2015
Video has become one of the most popular ad formats for onli ...
- Spotify Reviews Media Agency
Around the Net In MAD London, Sean Hargrave - Friday, December 4, 2015
The UK account was previously held by Starcom MediaVest Group but t ...
- From Inventory To Experience: The Metamorphosis Of 'Premium'
Online Spin, Josh Engroff - Friday, December 4, 2015
"Premium inventory" is one of those squishy industry terms that mutates ea ...
- Savills Seeks New Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
The process is being run by Oystercatchers. There are four shops involve ...
- Group M Raises Prediction On Ad Growth
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
Britain's biggest media buyer said ad revenue this year will rise fr ...