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Honda Hands Dentsu Aegis GBP50m Media Account

  • Campaign, Monday, December 7, 2015 6:46 AM

Dentsu Aegis Network won the account after pitching against the incumbent, Starcom MediaVest Group, which had held the account since 2010. It is understood no other agencies had pitched for the business. The appointment ends a 13-year relationship which began in 2002 when Starcom Motive won Honda's media business from Mediahead. The Publicis Groupe-owned media network then picked up the consolidated €150 European media account in 2010.

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