- Facebook Nixes Demand-Side Platform For Atlas
Social Media & Marketing Daily, Gavin O'Malley - Monday, March 7, 2016
Facebook had been testing an automated buying platform within its ad serv ...
- British Gas Puts Carat On Alert
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
British Gas is reviewing its estimated GBP55 million planning and buying accou ...
- Betsafe Moves Media Account To Rocket
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Betsafe has handed its multimillion-pound media and planning account to Rocket ...
- Study Finds Only 40% Of Digital Buys Going To Working Media
Real-Time Daily, Joe Mandese - Friday, March 4, 2016
Despite current concerns surrounding transparency issues such as fraud, non-human traffic a ...
- Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
Online Spin, Dave Morgan - Thursday, March 3, 2016
The world of who buys and who sells media and marketing servic ...
- Ikea Calls GBP300m Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
Ikea is reviewing its estimated EUR400 million (GBP312 million) global media-buying arrangemen ...
- OMD Adds More Sony Business
MAD, Steve McClellan - Wednesday, February 24, 2016
The Omnicom shop has been awarded media planning and buying duties f ...
- NBCUx Expands Programmatic To Linear TV
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2016
Beginning this fall, NBC says advertisers can use data and automation ...
- Channel 5 Owner Switches To PHD
Around the Net In MAD London, Sean Hargrave - Monday, February 22, 2016
Viacom, the owner of Channel 5 and MTV, has appointed PHD ...
- ITV Puts Media Account Out For Repitch
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
ITV is reviewing its media planning and buying account, putting Mindshare ...
- Transactional Transparency: It's Coming To Programmatic
RTBlog, Tobi Elkin - Wednesday, February 17, 2016
Header bidding, when used correctly, is a powerful tool. But what abo ...
- Programmatic Media Is Missing Something Big
Real-Time Daily, Andrew Altersohn - Friday, February 12, 2016
Every day we read about the rapid rise of programmatic media, n ...
- Advertising's Transparency Struggles Come From A Misguided Model
MAD, Mike Peralta - Thursday, February 11, 2016
We're seeing struggle across the board, as both agencies and technology compani ...
- Spotify Hands UK Media To Goodstuff Communications
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Goodstuff Communications has won Spotify's media planning and buying account in t ...
- Equinix, Forensiq, Fight Ad Fraud In Real-Time Buying
MediaDailyNews, Ben Frederick - Wednesday, February 10, 2016
Equinix has set up an ecosystem that allows its customers to ke ...
- Retail Most Popular Outstream Mobile Video Category In Q4
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Outstream mobile video ads are ads that play outside of video conte ...
- OMD Wins Sony Global Business
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Sony has consolidated the bulk of its global entertainment media accounts in ...
- Party On: The Super Bowl's OOH And Streaming Bonanzas
Audience Buying Insider, Karlene Lukovitz - Friday, February 5, 2016
This year, brands paying up to $5 million for broadcasting a 30-seco ...
- E.ON Moves Global Media To Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Thursday, February 4, 2016
E.ON, the energy company, has appointed Dentsu Aegis Network to handle i ...
- Sony Consolidates With MediaCom
Around the Net In MAD London, Sean Hargrave - Monday, February 1, 2016
Sony has moved the bulk of its global media into MediaCom followi ...
- Industry Trade Groups Can't Agree On Language Transparency In The Ad Biz
Around the Net in Real-Time, Tobi Elkin - Friday, January 29, 2016
The American Association of Advertising Agencies (4As) and the Association of Nation ...
- Sony's Massive $2.5 Billion Media Review Nearly Done
MAD, Steve McClellan - Thursday, January 28, 2016
Sony has completed most of the global media review it began la ...
- Political Exceptional-ism: What Are Buy-Side Mistakes?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SV ...
- Follow The User, Not The Screen
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With 2016 already forecasted as a pivotal year for digital, Steffi Decke ...
- Who in Politics Actually Uses Advanced TV?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
Though formally limited to presidential races because of expensive data aggregation, Al ...
- Index Exchange Partners With Integral Ad Science To Optimize Media Quality
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
Index Exchange on Friday announced a partnership with Integral Ad Science th ...
- Rubicon Survey Flags Shifts In Voters' Media Habits
Real-Time Daily, Tobi Elkin - Friday, January 29, 2016
A Rubicon Project survey finds that likely voters are less distracted a ...
- NCM-Strata Deal Puts Cinema Ads Into TV Spot Media Systems
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2016
NCM says its in-theater media inventory is expected to be available ...
- ITV Investigates Dentsu Aegis
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
ITV is investigating whether Dentsu Aegis Network has stuck to its de ...
- Q4 Advertisers Moved Mobile Ad Spend To Private Marketplaces
Mobile Marketing Daily, Ben Frederick - Wednesday, January 20, 2016
Advertisers looking for higher quality mobile inventory shifted spending into mobile priva ...