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Industry Trade Groups Can't Agree On Language Transparency In The Ad Biz

The American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA) are at loggerheads over guidelines and language regarding transparency in the advertising business, according to the Wall Street Journal. Both trade groups formed a joint task force last year to formulate best practices in areas such as media buying and planning. On Thursday the 4As released its own guidelines and said it was unable to reach agreement with the ANA.

The paper reported that the 4As said, in a release, that the ANA “sought to go beyond developing guideline language into prescribing contract language; the 4As believes that should be left for discussion between individual agencies and clients and does not believe that is the role of an industry trade association.” The issue of transparency came to a head last year after former Mediacom CEO Jon Mandel made claims at an ANA conference that media rebates and kickbacks are widespread in the industry.

Read the whole story at Wall Street Journal »

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