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Channel 5 Owner Switches To PHD

  • Campaign, Monday, February 22, 2016 6:13 AM

Viacom, the owner of Channel 5 and MTV, has appointed PHD as its UK media agency after consolidating its planning and buying for all its TV channels for the first time. PHD will be likely to savour its appointment to the estimated £15 million Viacom account after MTV dumped the agency a year ago during a trading dispute in the UK between Omnicom, the parent company of PHD, and Channel 5. Five agencies contested the Viacom International Media Networks pitch.

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