- TSB Reviews Media Account
Around the Net In MAD London, Sean Hargrave - Monday, April 25, 2016
TSB, the independent bank, has begun a review of its media planni ...
- YouTube Faces Challenges In Quest For TV Ad Dollars
Around the Net in Real-Time, Tobi Elkin - Monday, April 25, 2016
While YouTube has been one of the biggest beneficiaries of advertisers shifti ...
- JUICE Mobile Launches Mobile Advertising Futures Market
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
JUICE Mobile, a mobile ad tech firm, announced the launch of ...
- Paddy Power Rethinks GBP40m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 21, 2016
Paddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimat ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Marketing Technology Evolves U.S. Media Buyers' Approach
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Research from Forrester and data management platform Krux shows that 1:1 med ...
- Verizon Leading Yahoo Bidder Pool
MediaDailyNews, Laurie Sullivan - Monday, April 18, 2016
Verizon could become the last Yahoo bidder standing. Of the original 40-compa ...
- Videa Inks Sell, Demand-Side Partnerships
Television News Daily, Wayne Friedman - Thursday, April 14, 2016
New TV station groups joining up include Raycom Media and E.W. Scrip ...
- Cadent Upfront Explores New Frontiers In TV Media Buying
Television News Daily, Adam Buckman - Tuesday, April 12, 2016
With ratings declining on traditional TV -- particularly on some cable channe ...
- Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges
Audience Buying Insider, Karlene Lukovitz - Friday, April 8, 2016
One of the biggest challenges in the move toward programmatic or automat ...
- Precision Marketing: Marketers Must Find Balance Or Fail
MediaDailyNews, Laurie Sullivan - Thursday, April 7, 2016
Marketers waking up to a world of connected consumers find as ma ...
- Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
MAD, Steve McClellan - Thursday, April 7, 2016
Greater clarity on rebates and agency business models is key to t ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
- Programmatic Pays Off For P&G, But Obstacles Loom
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
Ad Age reports that programmatic digital media buying has delivered positive R ...
- Accuen Retools To Prepare For Increased Programmatic Spends
Around the Net in Real-Time, Tobi Elkin - Friday, April 1, 2016
AdAge reports on the rise of programmatic media planners via an intervi ...
- As It Resists Programmatic, Refinery29 Banks On Its Relevance With Millennial Women
Around the Net in Real-Time, Tobi Elkin - Thursday, March 31, 2016
AdExchanger's Sarah Sluis interviews Justin Stefano, co-founder and CEO of Refinery29, t ...
- Accuen Global CEO Claims Header Bidding Will Quicken Pace Of Programmatic Direct
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
Speaking with Beet.TV, Accuen Global CEO Megan Pagliuca maintains that the futu ...
- Fishing For Biz, Time Inc. Launches Harpoon: Media Shop With Regional Focus
Publishers Daily, Erik Sass - Monday, March 28, 2016
Time Inc. is launching a new digital media strategy and services, call ...
- Judge In KSL Bankruptcy Case Slaps Its Former Law Firm With Big Fine
MAD, Steve McClellan - Friday, March 25, 2016
Judge Alan M. Ahart awarded sanctions and related expense s against t ...
- It's Not Only About Efficiency. How About Focusing On Media Effectiveness?
RTBlog, Tobi Elkin - Monday, March 28, 2016
Viewability, ad blocking, fraud and financial transparency were big themes at la ...
- It's All In The Header Tag
RTBlog, Tobi Elkin - Thursday, March 24, 2016
Header bidding is picking up steam among publishers--at least among the on ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- Almighty Leads The Way To A New Hybrid Model: Transparency, Ad-Tech Integration & Data
RTBlog, Tobi Elkin - Friday, March 18, 2016
Now here's something rather refreshing. Media agency vet Rob Griffin has stru ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- How Online Advertising Is Starting To Look Like TV In The '60s
Online Spin, Cory Treffiletti - Wednesday, March 16, 2016
The online ad business in 2016 is starting to look like t ...
- How To Chase Waterfalls
Real-Time Daily, Emmy Spahr - Wednesday, March 16, 2016
A buyer's approach to the inventory waterfall can piece together a programmat ...
- AAM New Products Aim To Help Publishers Get Verified Metrics
Publishers Daily, Sara Guaglione - Friday, March 11, 2016
The Alliance for Audited Media (AAM) introduced three new products designed ...
- Big Programmatic TV Deals A Few Years Away
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Sinclair has a joint venture with Visible World through its programmatic ...
- Fraud Concerns Mount Around Targeting Hispanics Online
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Hispanic voters are heavy users of mobile devices and digital marketing wi ...
- Will Marketers' Clarion Call For More Transparency Be Heard?
RTBlog, Tobi Elkin - Wednesday, March 9, 2016
Research finding on programmatic media conducted by the Association of National Advertise ...