Starcom Mediavest Group handles Honda’s European media. It picked up the consolidated account in 2010, when it was estimated to be worth €150 million. Starcom Mediavest Group previously handled the £20 million UK account. In June, Honda called a pitch for its social media business in the UK, putting Havas Sports & Entertainment Cake on alert. In August, Lost Boys, the DigitasLBi social and content shop, created an online film for Honda’s HR-V launch.