- Inventory Available For RTB Grew 35% In 2013; Supply And Demand Evening Out
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
The growth rate of inventory made available on real-time bidding (RTB) exchang ...
- International Adoption Shrinks U.S. Share Of Global RTB Market From 47% To 31%
RTBlog, Tyler Loechner - Tuesday, January 21, 2014
In just one quarter (Q4 2013), the U.S. saw its share ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
RTBlog, Tyler Loechner - Monday, January 20, 2014
It didn't take long for the industry to begin reshaping itself. Kei ...
- Was Yahoo's COO Fired Because Of Slow Response To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 16, 2014
Mashable has posted an article exploring why Henrique de Castro, Yahoo's form ...
- Tuning Up: Guitar Center Launches Media Review
MAD, Steve McClellan - Thursday, January 16, 2014
The music instruments retailer had used KSL Media before that firm we ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- Real, Time - One Whole Year Of It
RTBlog, Tyler Loechner - Thursday, January 16, 2014
The one-year anniversary of RTM Daily and RTBlog passed on Tuesday, a ...
- Integral Receives MRC Accreditation (Again)
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Integral Ad Science on Tuesday announced it has received Media Rating Counc ...
- Ready Or Not, Viewability Is Going Mainstream
RTBlog, Tyler Loechner - Tuesday, January 14, 2014
Viewability is important, but it's on the brink of going mainstream. W ...
- 'Washington Post' Taps Stevens As Programmatic Advertising Manager
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
The "Washington Post" is expected to Monday announce the addition of Roh ...
- 'The Guardian' To Launch Private Video Ad Marketplace With Adap.tv
Real-Time Daily, Tyler Loechner - Monday, January 13, 2014
One of the oldest and largest British national daily newspapers -- "T ...
- Yahoo Launches Yahoo Audience Ads, Upgrades Programmatic Buying
Real-Time Daily, Mark Walsh - Thursday, January 9, 2014
Yahoo on Tuesday announced several new ad initiatives at CES, along wi ...
- Brightcove Acquires Unicorn Media To Improve Video Ad Insertions
Online Video Daily, Gavin O'Malley - Monday, January 6, 2014
The limits of multiscreen ad measurement and the spread of ad-blocking technologi ...
- Teaching Old Dogs New Tricks
RTBlog, Tyler Loechner - Monday, January 6, 2014
We're almost a week into 2014, and people are probably tired ...
- Counting Counts: Six Reasons Everyone Must Read Erwin Ephron's Book 'Media Planning'
Online Spin, Dave Morgan - Thursday, January 2, 2014
I was so moved by the speeches at last month's memorial servi ...
- Latest KSL Twist: We Can't Reconstruct Our Mangled Financial Books
MAD, Steve McClellan - Tuesday, December 31, 2013
What a mess. In a flurry of year-end activity, the firm h ...
- Programmatic Predictions For 2014
RTBlog, Tyler Loechner - Tuesday, December 31, 2013
With 2014 right around the corner, many programmatic media-buying experts are eag ...
- Till Death Do Us Part: Did Liebowitz Pay For His Divorce With KSL Funds?
MAD, Steve McClellan - Monday, December 30, 2013
A U.S. Trustee has asked the U.S. Bankruptcy Court hearing the K ...
- KSL Creditors Committee: The Fish Stinks From The Head Down
MAD, Steve McClellan - Friday, December 27, 2013
After undertaking its own investigation, the Creditors Committee said this week ...
- The Dark Side Of The Apple
RTBlog, Tyler Loechner - Friday, December 27, 2013
Adweek recently reported that Apple is building a real-time bidding (RTB) platfo ...
- Is This The End Of Time?
MediaDailyNews, Mike Bloxham - Thursday, December 26, 2013
The media business has always been heavily time-based. The challenge of n ...
- Burger King Confirms Agency Switch
MAD, Steve McClellan - Monday, December 23, 2013
The fast food giant confirms that Horizon Media is its new Nor ...
- Horizon Awarded Burger King Media Duties
MAD, Steve McClellan - Friday, December 20, 2013
The client shifted the assignment from Starcom without a formal review. T ...
- PHD Retains $100 Million Porsche Account
MAD, Steve McClellan - Friday, December 20, 2013
PHD Worldwide has retained the global Porsche media business, which it fir ...
- Mindshare Buys Philippines-based Agency
MAD, Staff Report - Friday, December 20, 2013
WPP said its media agency Mindshare has agreed to acquire the busine ...
- FreeWheel Adds comScore Metrics To Improve Video Buys
Online Media Daily, Gavin O'Malley - Thursday, December 19, 2013
Video ad manager FreeWheel plans to integrate comScore validation measures into i ...
- DataXu To File For IPO
Around the Net in Real-Time, Tyler Loechner - Thursday, December 19, 2013
Business Insider reported that DataXu CEO Mike Baker has confirmed he wi ...
- Xaxis, 24/7 Merger Quadruples Impressions On Platform
Around the Net in Real-Time, Tyler Loechner - Wednesday, December 18, 2013
Beet.TV has posted an interview with Brian Gleason, MD North America, ...
- Colin Kinsella's Mindshare Makeover
MAD, Steve McClellan - Wednesday, December 18, 2013
The agency's North America CEO has overhauled the shop's C-level suite a ...