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Was Yahoo's COO Fired Because Of Slow Response To Programmatic?

  • Mashable, Thursday, January 16, 2014 3:09 PM

Mashable has posted an article exploring why Henrique de Castro, Yahoo’s former COO, has been fired.

Mashable wrote that de Castro was “tone deaf to the demands of the advertising industry that he was supposed to be charming on Yahoo's behalf. Instead of wooing the industry, he was repelling them with an arrogant attitude and slow response to industry trends, notably programmatic buying.”

Read the whole story at Mashable »

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