- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- Meta Unveils 'Trending' Ad Formats For Reels, Threads
MediaDailyNews, Colin Kirkland - Thursday, May 8, 2025
Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ad ...
- Former Ads Boss Jerry Dischler Leaves Google
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Jerry Dischler, president of cloud applications and former Google Ads boss, h ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CBS Gets Jump On Upfront Week With Fall-Season News
TVBlog, Adam Buckman - Friday, May 9, 2025
A one-camera workplace comedy set in a DMV office, and a made-for-netwo ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- 4A's Appoints Justin Thomas-Copeland As CEO
MAD, Steve McClellan - Wednesday, May 7, 2025
The agency veteran succeeds Marla Kaplowitz, who is departing at the e ...
- Google Agrees To Fund Three Nuclear Energy Sites
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
AI, online ad serving, media buying, and search require a substantial amou ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- TikTok Updates Offer Brands Cultural Relevance
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
TikTok will use generative AI to place advertisers next to the t ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Reference Points Line Up Everything
Planning & Buying Insider, J. Walker Smith - Wednesday, May 7, 2025
Reference points line up everything. It is impossible to assess our situatio ...
- Google Launches 'AI Max For Search' Beta
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google on Tuesday introduced a suite for search campaigns with one-click featur ...
- Renewals And Cancellations Are Hard To Predict
TVBlog, Adam Buckman - Tuesday, May 6, 2025
As next week's Upfronts draw near, the news of which shows wi ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTube
Television News Daily, Wayne Friedman - Monday, May 5, 2025
The move by Google's DV360 follows other major video platforms' efforts arou ...
- Google Updates AI Mode As Advertising Goes Agentic
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Google announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS Campaigns
MediaDailyNews, Laurie Sullivan - Friday, May 2, 2025
Google has announced measurement updates to help marketers strengthen their first-party da ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Scuderia Ferrari, IBM Reimagine AI App, Data Experience
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard, Visa Building AI Shopping Agents
MediaDailyNews, Laurie Sullivan - Thursday, May 1, 2025
Consumers will soon delegate online shopping tasks to agentic agents, moving bran ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Performance Marketing Insider, Laurie Sullivan - Thursday, May 1, 2025
Mastercard is working with Microsoft and other AI companies to give agent ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...