Tag results for "media buying"
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Agentic AI Crosschecks Ad RequirementsRetail media relies on massive amounts of data to feed agentic mode ...
- Do You Know What Crimes Your Media Buys Are Funding?That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- Google Reaches 5T Annual Search Milestone, Apologizes For Ad OutageWhen its Google Ads platform stopped serving ads this past weekend, Goog ...
- Google Urges DOJ Not To Break It UpGoogle last week asked officials from the Justice Department to take ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- Google Ads VP: AI Is Making Consumers More PredictableGoogle Ads VP and GM Vidhya Srinivasan shared insights in her 20 ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- Click Here: The Book, Not The Bait"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- AI Agents Fuel Disconnect Concerns Between Brands And ConsumersThere are concerns that brands could become completely disconnected from consumers usi ...
- Advertisers Giving Conversational Commerce Ad Units Separate BudgetConversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- Ad Agencies Prepare To Advertise To AI Agents"Digital advertising will shift from targeting people to influencing AI agents th ...
- St. Cyr Heads Mediaspace Solutions As CEOThe media agency is expanding into the healthcare, insurance and financial servi ...
- Disney Sells Out The Oscars With Average $2M Ad PriceThirty-second ad messages went for an average $2 million, according to media-buyi ...
- AI Tells Advertisers What Consumers Need, How To Achieve ItBrands use AI to improve consumer connections, analyze lifetime value and personali ...
- Alexa+ Gets Agentic, Smarter, More ConversationalAmazon and Anthropic have worked together during the past year to he ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad CreativeIts Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- CTV Transparency? The Search For 'Show-Level' Viewer DataThe CTV business does not offer up granularity of "show-level" data ...
- PayPal Strengthens Focus On Global CommerceThe plan is to expand on the PayPal Everywhere ad campaign f ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, MicrosoftAn analysis of DeepSeek shows how it handles queries across key industri ...
- FAST Channels Making TV Stations Happy - But Not So FastWhile FAST is growing, challenges remain - especially with cross-platform measurement, a ...
- Perplexity Unveils Plan For AI-Based Web BrowserThe AI-based browser will support the rise of agents for search. Agent ...
- Microsoft Quietly Tests 'AI Search Mode' For BingThe mode looks different than Microsoft's Copilot, but is similar to Google ...
- Chegg Sues Google, Alleges AI Overviews Destroyed Its Website TrafficThe online learning platform, which helps students understand homework, has filed ...
- Waymark Expands Deal With Paramount To Include 27 CBS-Owned StationsWaymark's AI-video creative platform will help TV stations work with local sma ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest ReportMarketing and advertising may see a "shakeup" that eventually leads to mo ...
- Google Releases Veo 2 Price Tag, Changing Video Ad ProductionThe price for Google's AI video generator Veo 2 is attracting attenti ...
