Tag results for "media buying"
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google ThingAs AI becomes an integral part of the ad industry, quantum computi ...
- Google Ads: Is Declining Quality Intentional?During the past year or two Google's results have declined, according ...
- Campaign Numbers Rising, But So Are ChallengesMarketers have increased the number of campaigns they run, but face ma ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, EcommerceAppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Google DeepMind's Newest Video Model Lands On YouTube ShortsYouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- CPMs, Spend Rising In Most Programmatic DOOH CategoriesScreen and TV for the first time tied billboard media as t ...
- Amazon Develops Predictive Model For DatabasesThe tool can be used to benchmark application domains such as ecommerc ...
- Perplexity Launches Deep Research ProjectPerplexity became the latest AI company to release an in-depth research to ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization CitedGoogle Performance Max has become the hub of the company's advertising syste ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some PitchesThe good news: the firm's principal buying unit is in full swi ...
- Reddit Finanical Growth Attributed To Performance Ad RevenueReddit released earnings on Wednesday, highlighting its search features. The company's performan ...
- Google Testing AI To Determine Age Of UsersGoogle has announced the technique of using AI to determine a user ...
- Trade Desk Misses Q4, Stock PlummetsAfter 33 consecutive earning periods in which it met or exceeded financi ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source ApproachThe InvestAI initiative includes a European fund of EUR20 billion for ...
- Microsoft Ads Notified About Invalid Traffic, Junk LeadsAn independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Amazon Tests Product Shopping From Other Brand SitesAmazon said it is experimenting with helping customers find products from oth ...
- Musk-Led Group Makes Bid For OpenAI"No thank you but we will buy twitter for $9.74 billion ...
- Cisco Webex COO: AI Agents Are About To Change Customer ServiceAI agents will rapidly become the next customer-service support system for bran ...
- Programmatic Models Seeping Into Commerce AdvertisingThe evolution of online advertising and search has raised important questions abo ...
- Media Shops Merge To Form 'Mile Marker,' Focus On Growth BrandsPlusMedia and Cage Point merged. The new entity debuts with $500 milli ...
- Why Diverse Data Is As Critical As Diverse Media For Multicultural AudiencesLet's address the elephant in the room: Not all data is creat ...
- Google, OpenAI Back Nonprofit To Foster Online Child SafetyGoogle, OpenAI and children's gaming platform Roblox are among the firms backi ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- X Adds Magnite As A Programmatic Ad SellerMagnite will be a third-party seller of X ad inventory, reports st ...
- Super Bowl LIX Ad Buys Slide 2% To $800MFor the game itself, an estimated $652.2 million in national TV advertisi ...
- Google's Emotional Super Bowl Ad: Talk To GeminiGoogle's Super Bowl ad highlights a dad's love for his daughter a ...
- Google Search Wacky Rankings Closely WatchedIt's not some nefarious, underhanded trick to float older content to t ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
