Tag results for "media buying"
- A Third Of Advertisers Struggle With Retail Media ROISkai's State of Retail Media 2025 explores critical industry shifts in reta ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese GovernmentCode hidden in DeepSeek's application has been found with the capability ...
- LinkedIn Takes On TikTok With New Vertical Video FeaturesLinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Google Updates AI Principles Focused On RiskGoogle DeepMind's update to its Frontier Safety Framework outlines the ways ...
- YouTube Ad Growth Offsets Parent Google's SlideAd revenue for YouTube provided some optimism for Alphabet in an otherwi ...
- Havas Expands Commerce Media With Channel Bakers StakeThe deal, Havas' first major investment since spinning off from Vivendi, ...
- Google Has 'Very Good Ideas' For Ads In GeminiWhat is the future of monetization for Gemini other than a subscripti ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M InvestmentLargo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent QuestionsMore than a quarter of search queries with eight or more wor ...
- Outbrain Finalizes $1B Merger, Changes Name To TeadsOutbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Paramount, Nielsen Strike New Measurement DealAs part of the agreement, Paramount has licensed new Nielsen services ...
- Google Confirms 'Voluntary Exit' Offer To Employees Working On Pixel, AndroidThe announcement is aimed at Google's U.S. employees working on Platforms &am ...
- Google AI Lets Users Ask Local Businesses Questions Based On IntentLead-gen Search Labs experiment "Ask for Me" allows Google AI users ...
- AI Search Riddled With Challenges - Measurement, Data PrivacyA recent study finds 55% of marketers are concerned about data privac ...
- Investments In Connected Commerce, Tech Stacks Rise To $585BWinterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Google Commits To Cracking Down On Fake ReviewsIn the U.K., Google plans to put a warning on the websit ...
- Orange 142 Launches Emerging Markets Council, Reaching Into Diverse AreasOrange 142 on Monday will announce the launch of an Emerging Marke ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A ChallengeNetflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Valentine's Day Loves AdvertisersPhones are littered with flowers, chocolates and jewelry ads for Valentine's Da ...
- Google Gives Anthropic A $1B BoostThe collaboration between Google and Anthropic underscores the need for partnerships ...
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad ServicesAd click rates on Google rose 3% YoY for the third straig ...
- Consumers Spent $150B On In-App Purchases In 2024Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Google Gives Advertisers A Little Bit Of EverythingGoogle's goal for advertisers in 2025 with Performance Max is to provi ...
- Travel Retailer WHSmith Launches In-Store Ad NetworkWHSmith North America has launched its first in-store travel retail media netwo ...
- How CEOs View AI InvestmentsSixty-two percent of companies view AI as a powerful shift that wi ...
- Google's Srinivasan Adds Commerce To Ad RemitVidhya Srinivasan, who has led Google's ad business for years, will n ...
- A 'Spicy' Mode Launches From Decentralized Privacy Search EnginePresearch expanded its Takeover Advertising service Wednesday by launching a product bas ...
- Aligning Inventory With Plan Criteria, Now There's An App For ThatDubbed "Media Signal Select," the beta version of this new planning a ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market"This effort marks the first time MRC has accredited a hybrid panel/B ...
