- Apple Rebrands Advertising Business To Apple Ads
MediaDailyNews, Laurie Sullivan - Wednesday, April 16, 2025
Apple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For Ads
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Publishers now have access to a tool that monetizes ads in Copil ...
- Advertising Starts Linking AI Agents With Platforms, Models
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2025
Intelligent AI agents with access to online chat history, critical information a ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EU
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2025
European Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting Time
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Zaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-Video
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
The Brandtech Group has announced it will integrate Google's video-generation model in ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, April 8, 2025
As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- GAI Search Will Decide What Customers Need
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
BrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their Data
MediaDailyNews, Laurie Sullivan - Wednesday, April 9, 2025
Among many innovations Google announced today at its Cloud Next conference ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2025
Advertisers need to understand the importance of this cultural shift toward ...
- There Ain't No Such Thing As A Cheap, High Volume CPM
Planning & Buying Insider, Joe Mandese - Wednesday, April 9, 2025
Ad buys are a lot like lunch. There ain't no free one ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- GAI Gets Hot, But Hallucinations Cooling Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 8, 2025
Generative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- OpenAI Search's Partner, Competitor: Microsoft Copilot
MediaDailyNews, Laurie Sullivan - Sunday, April 6, 2025
Microsoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- TCA Cancellation: Consumer Press TV Issues Rising?
TV Watch, Wayne Friedman - Monday, April 7, 2025
For the second time in a row and possibly for the ne ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Media 3.0, Laurie Sullivan - Friday, April 4, 2025
New research shows advanced AI models, including popular LLM agents, routinely l ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Amazon Releases Agentic AI Information On 'Buy for Me' Feature
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Amazon has entered an era that allows its systems to find a ...
- PayPal Launches Personalized Ads In UK
MediaDailyNews, Laurie Sullivan - Friday, April 4, 2025
PayPal Ads based on privacy has launched in the U.K. The servi ...
- Microsoft 50-Year Celebration Disrupted By Pro-Palestinian Employee
Performance Marketing Insider, Laurie Sullivan - Friday, April 4, 2025
Microsoft AI CEO Mustafa Suleyman was rudely interrupted during a 50-year celebrati ...
- Skai Unveils AI Agent For Commerce Media
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first ...
- Google Confirms Key AI Developer To Step Down
MediaDailyNews, Laurie Sullivan - Wednesday, April 2, 2025
Replacing Hsiao will be Josh Woodward, who leads Google Labs and overs ...
- Google, Roblox Expand Immersive Ads Partnership, Add Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, April 1, 2025
Measurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- Inside Jellyfish's AI Agents For Media Buying
Data & Programmatic Insider, Laurie Sullivan - Monday, March 31, 2025
Jellyfish recently announced the use of AI agents across Google, Meta a ...
- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...