- LinkedIn Campaign Manager Gets Performance Improvements
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Measurement and optimization to track performance across multiple campaigns and ad accoun ...
- Musk Sells X To xAI For $45B
MediaDailyNews, Laurie Sullivan - Friday, March 28, 2025
Musk announced Friday on his X platform that the social media si ...
- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- To MCP Or Not To MCP, That Is The Question Google Is Crowdsourcing About AI
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
In the comments section of the Google CEO's X thread, many shar ...
- Reddit Follows Google, Updates Ads Manager For SMBs
Performance Marketing Insider, Laurie Sullivan - Monday, March 31, 2025
Reddit released several Ads Manager features Monday morning aimed at making ...
- Tariffs Are Coming - Is TV's Upfront Heading South?
TV Watch, Wayne Friedman - Monday, March 31, 2025
Tariffs are threatening to hit in April. Guess what that might me ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect Data
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
A series of steps Microsoft introduced aims to help security teams with ...
- Perplexity Partners With Agentic Commerce Platform To Change Shopping
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Perplexity can connect brands and retailers to any ecommerce merchant or n ...
- Google's Next Step In AI: Reasoning
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Google released what it calls a thinking model that takes users in ...
- We Are Witnessing The Next Phase Of Digital Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, March 28, 2025
Alphabet, Amazon and Microsoft are projected to spend over $250 billion ...
- DoorDash Adds Sponsored Ads, Expands Retail Media Net
MediaDailyNews, Laurie Sullivan - Wednesday, March 26, 2025
Advertising has become a major focus for DoorDash as it finds wa ...
- Bayer, Coors, Jack Daniels Created Top-Performing Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, March 27, 2025
Leading brands in this year's report combined timing, relevance and context ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- AI's Playground Closes Door On DeepSeek At Launch
MediaDailyNews, Laurie Sullivan - Tuesday, March 25, 2025
Mod Op launched a playground for advertisers looking to explore AI technolo ...
- Google DOJ Trial: Mozilla President Suggests Some Remedies
MediaDailyNews, Laurie Sullivan - Tuesday, March 25, 2025
Competition is key to Mozilla's vision of the internet. But remedies bas ...
- Google AI-Powered Email Update Raises Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 26, 2025
Artificial intelligence continues to raise privacy implications as companies like Google a ...
- Google AI Search Tries To Act Like ChatGPT, But Missing Links Will Tank Web Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 25, 2025
Google has expanded access to its AI Mode search beyond Google O ...
- Google Test Shows Content Has No Measurable Impact On Ad Revenue
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
The test was done in response to a "number of inaccurate repor ...
- Fake Semrush SEO Scam Hits Google Ads
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
A new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Survey Details Digital Salaries, What Influences Annual Pay
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Global survey results from NP Digital were broken out by region a ...
- IAB Benchmarks AI Adoption, Evolving Impact On Advertising
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Despite the multitude of challenges AI brings to the ad industry, technolo ...
- What Google, Microsoft AI Can See
Performance Marketing Insider, Laurie Sullivan - Monday, March 24, 2025
Google and Microsoft have begun to roll out AI multimodal models wi ...
- IAB Tech Lab Debuts Server-Side Ad Solution
Publishers Daily, Ray Schultz - Sunday, March 23, 2025
The new framework shifts power back to publishers, the IAB claims. ...
- Google's Wiz: Good And Bad Of AI Ad Security
Performance Marketing Insider, Laurie Sullivan - Friday, March 21, 2025
Google's acquisition of Wiz addresses security challenges in the cloud services a ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Go TV Big: Live Events For Streamers, Networks - Real Special
TV Watch, Wayne Friedman - Wednesday, March 19, 2025
NBC will celebrate its 100-year anniversary. If that isn't enough, NBC wi ...
- Microsoft Windows Update Mistakenly Uninstalls Copilot
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Microsoft said the March 2025 Windows updates automatically and mistakenly remove t ...
- Hollywood Responds To Google, OpenAI Challenges To Copyright Laws
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2025
Hollywood leaders across the entertainment industry signed an open letter to t ...
- Reddit Stock Sinks Despite Google Partnership To Improve Search
MediaDailyNews, Laurie Sullivan - Tuesday, March 18, 2025
Reddit's stock has declined 41% in the last month despite its acce ...