Tag results for "media buying"
- Tech Titans Beside Trump During Swearing-InDonald J. Trump was sworn in as president for the second ti ...
- Auto Dealerships Experience Data Disconnects Between Critical Business PlatformsFifty-six percent of auto dealers said they encounter information gaps between the ...
- Frequency TV, CTV Ad Issues? Expect More Frequent AnalysisA recent study by LG Ad Solutions revealed linear TV media schedul ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTokIf Perplexity merged with TikTok, it would give the company access ...
- Google: JavaScript Now Required To SearchGetting wise to a workaround of turning off JavaScript before using Goog ...
- Performance-Based TikTok Ad Campaigns Get Lost In BlackoutA memo to advertisers published by TikTok Sunday warned of limitations ...
- Hybrid Warfare: A Post-Buy AnalysisAccording to the analysis by Stagwell's Assembly unit, "hybrid" political buys fund ...
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Google Ties AI With Trust Scores To Identify, Validate False InformationFake locations and illegal listings have become a problem for Google Busine ...
- Politics As Not-So-Usual: 'Shared Competitive,' The $10B Midterm CycleWASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chi ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To PaidMicrosoft has released a pay-as-you go AI model allowing businesses to u ...
- Immediate, Measurable Ad Results Fuel Performance AdvertisingAn accelerated push for more measurable results has surfaced as platforms beco ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- Whataburger Orders Empower As Media AORThe Chicago agency will lead Whataburger's media strategy, planning and buying acro ...
- Yahoo DSP Has Live Sports, Collaboration In MindGeneral Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Amazon To Enforce Title Requirements For Product ListingsAmazon has made significant changes to its product title listing policy a ...
- Performance Ad Deals Rising: Costs, Targeting Issues ContinueAccording to a recent survey, 71% of brand execs say they wi ...
- AI Driving Growth In Invalid Online Traffic, Email SpamDoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Google Eyes Autonomous AI To Protect Consumer Data OnlinePrivacy Sandbox will seem outdated by the time Google releases its ne ...
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' SuitThe amended complaint filed by Compass Marketing claims damages exceed $24 billio ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, PublicisKohl's became one of the first to use Curate for Commerce ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad ToolsRetailers will share with Amazon Ads part of the revenue generated ...
- How Freedom Furniture Used AI To Increase Time On Site, AOVOpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Comcast, Mediaocean Extend Creative, Media Management PartnershipThe expanded integration is the first to offer these services from o ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Yahoo DSP Partners With Roku To Improve Programmatic TV BuyingThe new capabilities will help streamline the process, the company says. ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CESA string of ad platforms expanded their retail media ad partnerships th ...
- Fact-Check: Industry Response To Meta Decision MutedMeanwhile, Dentsu has quietly abandoned an effort to organize an ad indust ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVsSamsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
