Tag results for "media buying"
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization MethodNight Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- How Audio Investments Increase Branded Search VolumeHow do podcasts, streaming and radio drive actions and connect consumers wi ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Google Sends Promised Funds To Canadian Journalism CollectiveGoogle has sent $100 million (U.S. $69 million) that it agreed ...
- Microsoft Serves 'Misleading' Bing Search Page, Looks Like Google'sMicrosoft Bing is serving what some consider a misleading page for search ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBsComcast on Monday introduced a platform to make ad buys across T ...
- Remaking Intel With AI Inside CampaignIntel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- $95M Fine Settles Apple's Siri Privacy SuitThose who have been on a phone call when Siri on ...
- Pivoting To Performance KPI Management Draws On DataA pivot in thinking took a Seoul-based company in another direction wi ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula GrowsMovie box-office revenues are estimated to land at $8.7 billion - do ...
- Report: OOH, Outdoor Score Largest Ad Budgets In 2024The top categories for media buying were events sponsorships, social media a ...
- Advertisers Have A Lot Of Explaining To Do In 2025Online transactions managed by companies like PayPal are a huge part ...
- Microsoft Makes AI Priority For 2025, LinkedIn IncludedAdvertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next GenerationsBrian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCsAkkio, an AI data platform for ad agencies, earlier this year releas ...
- Predicting Anti-Algo In Advertising Will Rise In 2025What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Ads VP Outlines Plans For 2025AI will play a major role in advertising in 2025. Brendon Kraha ...
- Apple AI Helping 'Quitters' Keep New Year's ResolutionsAn Apple ad shows how the technology can help people quit Quitte ...
- Google Cannot Represent Apple's Interests In U.S. TrialApple reportedly wants to become involved with Google's upcoming U.S. antitrust tri ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency LabelsPALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Alphabet Sued By Popular Shopping Platform For $568MA subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- Red Flags Force Product, Compliance, Data Governance Teams To TalkTeams are being built within companies to determine products, processes and procedur ...
- Google's Fix For Search Monopoly: Choice, Performance Driven By CuriosityThe human desire to question, speculate and doubt makes search and advertisi ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented MediaBroad brand awareness and personalized outreach not only capture attention but al ...
- Tropical Smoothie Cafe Consolidates $50M At Horizon Media"2025 will be a transformative year for Tropical Smoothie Cafe as ...
- RE/MAX Ad Media Network Launches To Support RealtorsAnother programmatic media network will launch, but this one will become t ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'While not a new certification, the JIC announced VideoAmp's "personification" method ...
- OpenAI Call-In Search Service Offers Data Gift From Users - VoiceprintsNow it's easy to pick up a phone and search for informati ...
- Project Peacock Made Discover's Campaign FlyDiscover for the first time launched a product other than a cred ...
