• by Laurie Sullivan , Staff Writer @lauriesullivan, January 3, 2025

The prediction became clear a decade ago that AI automation would replace manual tasks for everything from factory and manual labor to buying advertising media and tracking metrics and measurements based on key performance indicators (KPIs). I would drive business productivity wrapped in data. The correct type of data.

Ticki tacka, a company based in Seoul, South Korea, wanted to turn this challenge into an opportunity. It drew on its experience with other industries to support advertising. Next week, as CES 2025 kicks off in Las Vegas, the company will showcase how its technology approaches one of the most critical metrics.

Gyeongmin Kim, CEO at Ticki tacka, pointed to a pivot in thinking about KPIs two years ago, although the company is four years old.

The vision is to turn scattered data into AI-driven, actionable insights. Part of what makes this possible is a monitoring system that consolidates an organization’s data in one place, along with software that clearly shows how each team member's work contributes to the broader success of the company, Kim said.

The tech is used by managed outsourced development and design teams in a variety of industries, but for advertisers, it can provide real-time insights into how ad agencies perform.

It tracks each agency's progress, measures KPIs for individual ad campaigns, and determines whether these targets are being met as planned. This function bridges the gap between campaign initiation and the final report, allowing advertisers to monitor and respond to campaign dynamics in real-time rather than relying on retrospective reports.

Ticki tacka has already seen positive signs. Within two months of launching its closed beta, it reached $7,800 in monthly recurring revenue.

Starting with logistics, manufacturing, and distribution, it plans to take the platform from small businesses into larger enterprises.

“Before founding this company, I ran a business and met numerous entrepreneurs,” Kim said. “One common challenge across organizations stood out. While many activities take place within a company, managing and measuring them effectively is often overlooked.”

Organizations operate based on two main pillars — systems and people. When problems arise, it is crucial to identify whether the issue lies within the system or the people, and this understanding forms the foundation for solutions, Kim said.

“Most companies rely on subjective judgment rather than objective data to pinpoint the causes of issues,” Kim said. “We realized integrating organizational data and analyzing it with AI could address these challenges.”

The technology determines whether individual contributions align with and drive organizational goals, filling a gap left by traditional tools.

The reality is most companies making less than $690 million in operating profit simply can’t afford custom AI solutions, Kim said.

“Not everyone can write a check for $276 million to get a tailored program like Palantir,” he said. “So we’re taking a different approach. We’re packaging this functionality into a SaaS platform enhanced by AI libraries.”

By focusing on the industries with the biggest opportunities first — those that generate complex supply-chain data and where AI can deliver the highest ROI — and perfecting its solution there, Kim said Ticki tacka can eventually expand through a library model and keep the costs low.