Tag results for "media buying"
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing AdvertisingAdvertisers have not yet awoken to the revolution of Google's quantum computi ...
- Google AI Overviews Makes Major TransitionTraditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To AllOpenAI has made ChatGPT search available to all and its mobile a ...
- News Planners & Buyers Should Pay Attention ToIf 2024 was the "Year Of Attention Metrics," it's ending with ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Former Google Chairman Thinks There May Be A Time To Unplug AIFormer Google Chairman Eric Schmidt predicts the industry will advance from ...
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- Google Tests Project Mariner, An AI Agent That Can Make Purchases In Active Browser TabsIf a computer has tabs open in a browser, Project Mariner c ...
- ANA Finds DSP Reach Improving, But Effectively Still Less Than 44% Of Ad Dollars SpentWhile the percentage has increased from 36% reported in a 2023 stu ...
- Yelp Uses AI For Smarter Ad Optimization, Performance For Local BusinessesYelp has introduced more than 20 features to support local businesses, focusi ...
- Guideline Taps Mifsud As CEOGuideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- Adelaide, PubMatic Partner In Effort To Improve Media QualityAd buyers can apply Adelaide's attention data to programmatic deals. ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
- 'New' Omnicom Would Be Global, NA Billings LeaderCombined, the companies have total global billings of $71 billion for th ...
- Behind Google's And Meta's Secret PartnershipThe EU is probing deeper into a secret Google and Meta partnersh ...
- A Tail (SIC) Of Two Media-Buying IndustriesA very, very short one, and an increasingly long one. ...
- Opera Ads Carves One Notch Deeper Into Browser Without CookiesOpera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- Google Rejects Regulators Watching Its Payment SystemsGoogle filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday SeasonThis year, scammers have ventured deeper into financial institutions. When I search ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media BuyingSimpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Even With AI, Only 148 Terms Drive 15% Of Google SearchesThe top 10,000 query terms drove 46% of all searches and 1 ...
- Western Union, PubMatic Expand CollaborationWestern Union is using first-party data online to offset audience extensions v ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water UseAdvertisers need to begin thinking about more sustainable practices with the grow ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- Google Facing Ad Antitrust Suit In CanadaCanada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to e ...
- Amazon Said To Announce GAI Video Search AnalyticsAmazon's web services division reportedly is developing a generative AI video sear ...
