Tag results for "media buying"
- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving DayMobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- Google Makes Gifting A Game Show, Teaches Users To Talk GeminiGoogle launched a series of ad campaigns this week. One showcases Goog ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBsIntuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With HumansA San Francisco-based startup is expected to announce Tuesday it has rais ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMaticWestern Union launched a new media business earlier this month to off ...
- How Apple Could Prepare To Ditch Google SearchAI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- It's Not TV, It's A New Framework For ItThe framework released this morning by the ARF divides TV into s ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Google Chrome For SaleIt's not a simple idea to sell Chrome to solve monopolistic practice ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Apple Selling Own Ad Inventory For Apple NewsApple has started selling its own ad inventory for Apple News, pitchi ...
- Merkle Becomes First Agency To Offer Adobe Mix ModelerThe performance agency's clients now have access to build integrated models, givi ...
- DOJ Sways Judge To Force Sale Of Google's ChromeThe decision to divest Chrome was not unexpected, and is intended ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Trade Desk Starts 'Ventura' Streaming TV Operation SystemVentura will partner with TV set manufacturers and streaming TV platforms ...
- Google Takes A Closer Look Inside Ads As 2025 ApproachesDriving performance with AI to improve optimization, reporting and insights has beco ...
- Perplexity Takes On Google: Intros Shopping, Retail Merchant ProgramPerplexity has debuted a shopping feature for its paid U.S. customers a ...
- DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull AwayThe DOJ will ask the judge who ruled Google illegally monopolized t ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV AdDevelopers at CTV tech company Wurl, an AppLovin company, have figured o ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Google Helpful Content Update Went Terribly WrongCharleston Crafted had about 250,000 page views in 2023, with a l ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'It's not literally a lab with beakers and test tubes, but utiliz ...
- Better Media-Planning Tools Needed For Growing Audio Podcast InventoryFor years, podcasts have built audiences for a variety of reasons, b ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major BrandsU.S. users should begin seeing sponsored responses to queries this week. Who ...
- IAB Guides Advertisers Through Cross-Channel MeasurementUnderstanding cross-channel measurement across devices for online advertising has become one ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Advertisers, Creators Raise Performance Across YouTube, RedditAn open mind and trust drive consumer spending, according to the stud ...
