Tag results for "media buying"
- 37% Of Gen X Make Purchases From Ads, Study ShowsGen X and Baby Boomer generations are most receptive to digital a ...
- Two Search Engines Create One To Take On GoogleTwo search engines known in Europe for their individuality announced Tuesday th ...
- 2025 Ad Spend Forecast Puts CTV, Data FirstCTV, streaming and OTT video channels are expected to see the mo ...
- Reddit Keyword Targeting StandoutsReddit has experienced revenue spikes in the past quarter, driven less ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- Netflix Ad Option Has 'Positive Momentum' Two Years InNetflix says its global ad-supported platform in 12 countries has reached ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Microsoft Gives Away $1M To Use BingIn its latest move to gain market share for Bing, Microsoft announc ...
- Google Tests Conversational Search From Multiple Inputs In AppGoogle is testing the ability to have a conversation with its sear ...
- Google Privacy Sandbox 'Holding The Industry Hostage'The Competition and Markets Authority on Monday updated its latest report ...
- Google Ads Trigger Different AI Overviews Intent PatternsThe larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young MalesAlthough Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, ProductsPodcasts have become popular ad and marketing tools for brands to promo ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Trump Expected To Derail A Google BreakupGoogle and the Department of Justice this week each submitted their respecti ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On SnapDoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- NCM Ad Sales Sink, Soft TV Upfront CitedNational CineMedia says third-quarter theater attendance in its ad network theaters (18,1 ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Ad Spend Vs. Volume By Channel Tells Two TalesIncreasing ad prices became the most important issue for advertising in ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows IntelligenceLike Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- eBay Data Shows How Holiday Ads Influence ConsumersConsumers have expectations for the holiday shopping season. Based on consumer feedbac ...
- Google Gemini AI Turning Maps, Waze Into Recommendations EngineGoogle's generative AI model Gemini will turn Google Maps into a recommendatio ...
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- Amazon Immersive Holiday Shops Wrapped In GAIAmazon has announced an immersive online shopping experience highlighting some of i ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV RatingsThe move - which comes a little over a year after Niels ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its EcosystemYahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Alternative Currencies Late 2024 Forecast: Mix Of Sun And CloudsAn Advertiser Perceptions survey found 74% of execs believe the marketplace nee ...
- Google AI Advancements Start To Generate PaybackGoogle DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
