Tag results for "media buying"
- Google Autonomous AI Agent Could Make APIs Less RelevantMicrosoft and Salesforce recently announced AI agents and now Google will jo ...
- Apple Intelligence Launches With Update To Its Operating SystemApple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...
- Microsoft Accuses Google Of Conducting 'Shadow' Campaigns To Undermine Its BusinessesMicrosoft's lawyer Rima Alaily alleged an astroturf group called the Open Clo ...
- Minute Media Teams Up With The Trade Desk For 'Sports Illustrated' ProjectThe integration will allow "Sports Illustrated" subscribers to easily log in a ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- GAI Automating Advertising - Ad Copy In 30 SecondsGoogle has created all types of technology for AI-supported images, text, aud ...
- Battleground Bookings: $200M+ For Final 12 DaysDemocratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday StrategiesToday's announcement focuses on new Performance Max features such as shareable ...
- Amazon Ads Spend Growth Continues As Google, Others SlowDigital advertising growth continues to slow across many platforms with the excepti ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
- Microsoft's Next Steps For Autonomous AI AgentsNow Microsoft is using AI to help companies create AI agents th ...
- Harris Campaign Spends Big On National TV In OctoberThe "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- Google Discontinues Sitelinks Search Box FeatureHas the Sitelink Search Box - a way to search a w ...
- IPG Unveils Interact Operating SystemIPG is calling the enhanced version of the platform unveiled in Februa ...
- Google Names New Search, Ads Lead, Raghavan Becomes Chief TechnologistPrabhakar Raghavan, the company's search and ads boss since 2018, will beco ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets"We will pause ads relating to US elections from serving in t ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Amazon Details Simplified Product Launch, Optimization, Measurement PathAmazon has increasingly become a destination for consumers to discover products, rolli ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue PartnershipAxis and Gravite say they can drive better ad performance and outcom ...
- Automakers Estimated TV Spending Rises In Q3The NFL accounted for 42% of the industry's total outlay for t ...
- AI Titans Go NuclearAmazon has signed agreements to support development of nuclear energy projects wi ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before HolidaysGoogle unveiled the biggest change to its Shopping platform with the introducti ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Google Puts Data-Retention Limits On AdvertisingGoogle Ads will implement a data-retention policy on November 13 that limi ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are MadeAdobe has released AI tools that advertisers and creators can use ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail MediaRetail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Reddit AI-Driven Keyword Ad Targeting Follows ConversationsThe company released a Keyword Targeting feature on Friday that seems ...
