• by Ray Schultz , October 16, 2024

Programmatic platform Axis has formed a strategic partnership with Gravite, a mobile ad-tech company, in a move designed to drive increased ad revenue for publishers and streamlined placement for advertisers.

Gravite provides access to premium sources with its SDK technology and in-app inventory. Avid provides a technological middleware platform that it claims streamlines the process of connecting suppliers and advertisers. 

“By working with Gravite and providing a one-stop solution between us and the source, we are able to drive better advertising performance and outcomes,” says Ann Tarasewicz, CEO, Axis, of the new arrangement.  

Gravite is now one of a list of partners directly trading with Axis. The arrangement “enables us to scale our inventory monetization efforts,” says Gonzalo Penas, Demand Partnerships, Gravite.