- MTV Pursues Elusive Single-Source Metric
MediaDailyNews, David Goetzl - Wednesday, March 24, 2010
TRA, which is attempting to provide a single-source product, said MTV Networ ...
- 'Dancing' Still Hot, Swings Into Best Premiere Ever
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Disproving that some reality shows have an ever-decreasing lifespan, ABC's 10-year-old "Danci ...
- Break Media Partners With BlueKai, eXelate
Online Media Daily, - Wednesday, March 24, 2010
Break Media, a publisher and entertainment community for men, this morning unveil ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- Group M Proposes New Ratings Plan For Local TV Stations
MediaDailyNews, Wayne Friedman - Monday, March 22, 2010
Now within days of a deadline that will drastically change the w ...
- Set-Top Boxes Could Help Nielsen Offer Local Commercial Ratings
MediaDailyNews, David Goetzl - Monday, March 22, 2010
While controversy surrounds Nielsen's measurement in local markets, a company executive sa ...
- NCAA's 'Madness' Scores Big Online Audience
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
The first night of CBS' March Madness slightly improved from a ye ...
- Canadian Online Usage Surpasses TV
Online Media Daily, - Monday, March 22, 2010
Marketing and media research firm Ipsos this morning reported findings of ...
- Adspace, Scarborough To Measure OOH Media
MediaDailyNews, Erik Sass - Wednesday, March 17, 2010
Digital out-of-home networks are vying with each other in the measurement aren ...
- NBC's 'Parenthood' Isn't Spawning Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Daylight savings time has put a few more chinks in the arm ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- Media First: Nielsen, eXelate Integrate On, Offline Data
MediaDailyNews, Wayne Friedman - Monday, March 15, 2010
Big online data exchange eXelate has struck a deal with Nielsen ...
- MRI Signs More Clients For AdMeasure
MediaDailyNews, Erik Sass - Monday, March 15, 2010
After a slow-ish start, Mediamark Research & Intelligence's comprehensive advertising measurement servi ...
- CBS' 'Boss' Trumps 'Apprentice'
MediaDailyNews, Wayne Friedman - Monday, March 15, 2010
In the first meeting between reality heavyweights, CBS' "Undercover Boss" easily dismiss ...
- NBC Prime-Time Performance Mixed
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
NBC's efforts to lure back late prime-time viewers continue to be ...
- Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
MediaDailyNews, Joe Mandese - Friday, March 12, 2010
Nearly three years after introducing its average commercial minute ratings system ...
- Nielsen Signs Sunrise For Radio Ratings
MediaDailyNews, Erik Sass - Thursday, March 11, 2010
The battle between incumbent radio ratings firm Arbitron and newcomer Nielsen broug ...
- Late-Night Rivals: 'Letterman' Beats 'Leno'
MediaDailyNews, Wayne Friedman - Wednesday, March 10, 2010
CBS has been getting the best of NBC's late-night and 10 p. ...
- TRA Signs With GroupM
MediaDailyNews, - Tuesday, March 9, 2010
Media agency company GroupM has added TRA's Media TRAnalytics to its rost ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The advertising industry has a potential gold supply in front of i ...
- Oscars: Up 8%, But No Winning Numbers
MediaDailyNews, Wayne Friedman - Monday, March 8, 2010
The 2010 Oscars were good -- but not award-winning great. Industry exe ...
- ComScore Names FitzGerald VP, TV Sales
MediaDailyNews, - Friday, March 5, 2010
ComScore named Joan FitzGerald vice president, television sales and business development. ...
- Judge Denies Nielsen Attempt To Dismiss Sunbeam Suit
MediaDailyNews, Joe Mandese - Friday, March 5, 2010
The United States District Court for the Southern District of Florida h ...
- NBC Sitcoms Gain Steam, 'Office' Trumps 'Grey'
MediaDailyNews, Wayne Friedman - Friday, March 5, 2010
NBC long Thursday-night doldrums just got a decent surprise: "The Office" w ...
- CNN Struggles, Prime-Time Viewers Fall 54%
Around the Net In Media, Fern Siegel - Wednesday, March 3, 2010
The cable network's prime-time lineup of Campbell Brown, Larry King and Anders ...
- NBC's 'Parenthood' Shows Promise, 'Leno' Back
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
NBC's critical reshuffling of its 10 p.m. and late-night programming is showi ...
- 'Faces Of Social Media' Unveiled: Knowledge Networks, MediaPost Partner On Category Specific Research
Online Media Daily, Staff Writers - Thursday, March 4, 2010
To help marketers, agencies and publishers understand how social media is influenci ...
- Catalina Marketing Goes Digital, Taps Former Google Exec To Lead Effort
Online Media Daily, Joe Mandese - Wednesday, March 3, 2010
Catalina Marketing, a dominant player in the so-called "shopper media" industry us ...
- Icemen Cometh: Canada-U.S. Hockey Scores Phenomenal Ratings
MediaDailyNews, David Goetzl - Monday, March 1, 2010
A little patriotism up and down North America helped Sunday's Olympic hock ...