The cable network's prime-time lineup of Campbell Brown, Larry King and Anderson Cooper continued to struggle big time. CNN's prime-time audience fell 54% to 534,000 viewers, and the number of adults
25-54 was off 57% to 147,000 people compared with February 2009, according to Nielsen. The TW brass isn't just looking at ratings; the channel remains a cash cow due to its global presence.
MSNBC's numbers were also off from a year ago if one takes out the cable network's coverage of the 2010 Winter Olympics. In prime time, the network averaged 709,000 viewers, a 25% drop, and
221,000 people in the 25-54 category, a 34% dip. Fox News dominate the arena. For the total day, it averaged 1.3 million viewers, a 3% gain and in the 25-54 category, it was up 55% to 344,000 people.
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