- Digital Futures: Newspaper Sites Draw Record Audiences
MediaDailyNews, Erik Sass - Monday, May 24, 2010
Newspaper Web sites continue to grow in popularity, with online newspaper operatio ...
- 'Lost' Finale Delivers Plot Resolution, Solid Ratings
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
"Lost" found its ratings legs for its series finale -- but t ...
- IAB Forms Multicultural Council
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
In an effort to identify key trends and behaviors among U.S. minoritie ...
- Season's Rx: 'Grey's' Still Healthy, 'CSI' Dips
MediaDailyNews, Wayne Friedman - Friday, May 21, 2010
Broadcast program finales elbowed into each other on the last Thursday ...
- Nielsen Ratings Controversy Remains
Around the Net In Media, Fern Siegel - Wednesday, May 19, 2010
Disappointed with Nielsen's decision to eliminate live ratings from its local mark ...
- Why Age Matters In TV Targeting
MediaDailyNews, Mitch Burg - Tuesday, May 18, 2010
Despite holistic and qualitative targeting methods, age still plays an important ro ...
- Gannett Hires Rentrak For Local Data
Around the Net In Media, Fern Siegel - Monday, May 17, 2010
Rentrak Corp., a provider of multi-screen media measurement for the advertising a ...
- 'Survivor' Sweeps Sunday, Dusts 'Housewives'
MediaDailyNews, Wayne Friedman - Monday, May 17, 2010
The final Sunday in the May sweeps ended up giving CBS t ...
- Where's That Ad Campaign? Yahoo Traffic Dips In April
Online Media Daily, Mark Walsh - Friday, May 14, 2010
Yahoo had better get that new ad blitz cranked up. New figur ...
- Optimedia: 'Gossip,' 'Glee,' Power Content Ratings
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Media agency Optimedia U.S. again reminds us it's not just about ...
- Comscore: Consumer Confidence In Banking Continues Slide
Online Media Daily, Gavin O'Malley - Wednesday, May 12, 2010
Despite ongoing privacy concerns, a clear majority of U.S. consumers -- 6 ...
- I Will Survive: 'Survivor' Tops Charts
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
For the last couple of weeks, "Survivor" has returned to become t ...
- Simmons, Affinity Team Up: Make Run At MRI
MediaDailyNews, Joe Mandese - Friday, May 7, 2010
One time magazine audience measurement firm Simmons is getting back into t ...
- Nielsen Buys GlanceGuide
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
Nielsen has acquired video analytics company GlanceGuide. Terms of the deal we ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Public Trusts Cable News Most
Around the Net In Media, Fern Siegel - Tuesday, May 4, 2010
A new "60 Minutes"/Vanity Fair poll suggests that the majority of t ...
- Nielsen Acquires Video Analytics Firm GlanceGuide
Online Media Daily, Gavin O'Malley - Tuesday, May 4, 2010
Nielsen Company on Tuesday announced the acquisition of video analytics and technolo ...
- Nielsen Launches Sites For Ethnic Audiences
MediaDailyNews, David Goetzl - Monday, May 3, 2010
Nielsen, which has faced charges that it under-counts minority viewers, has extend ...
- Fierce Sweeps: 'Desperate' Cleans House
MediaDailyNews, Wayne Friedman - Monday, May 3, 2010
The first Sunday of the last crucial rating period -- the M ...
- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- 'Survivor' Remains Tough, 'Vampire' Bites Competition
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
Coming into the home stretch of the 2009-2010 season, the broadcast networ ...
- Nielsen Test Could Lead To Commercial Ratings in Local Markets
MediaDailyNews, David Goetzl - Thursday, April 29, 2010
Nielsen plans a test to determine whether set-top-boxes can help upgrade ratin ...
- Nielsen Turns The 'Channel' Off, Permanently
MediaDailyNews, Joe Mandese - Thursday, April 29, 2010
In a move that is a bit ironic and very symbolic f ...
- Nielsen: More TV In Homes
MediaDailyNews, Wayne Friedman - Wednesday, April 28, 2010
For video consumers, it's not only a case of more new digit ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- Some TV Viewer Loss Blamed On Video Games
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
Television viewer erosion is the result of a fractionalized viewership -- whi ...
- Nielsen Goes Public On Plans To, Well, Go Public
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
After years of operating under as a quasi private company controlled ...
- NAA Bonanza: Newspaper Web Sites Draw 74 Million
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors p ...
- ABC To Audit Newspapers On Mobile
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Acknowledging the growing number of readers that interact with newspaper content v ...
- ESPN Grabs Another NFL Ratings Record
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
With its first live prime-time showing of the NFL draft, ESPN grabb ...