- Cable Networks Register Sharp Declines
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2014
Top cable networks' ratings continued their decline, which started at the e ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- ChannelAdvisor Releases Mixed Search, Ecommerce Amazon, eBay Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
ChannelAdvisor on Wednesday reported July search performance for ecommerce, and Amazon a ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- Millennials Less Enthused About Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
Millennials are still buying into pay TV -- but not surprisingly, the ...
- Worldwide Mobile Advertising Hit $19.3 Billion In 2013
Mobile Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Global mobile advertising nearly doubled last year, jumping from $10 billion ...
- CBS Wins Sunday With Improved PGA Ratings
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
CBS' PGA Golf Championship -- spilling over for two hours in t ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Snapchat Fans More Likely Influenced By Social Media Friends
SearchBlog, Laurie Sullivan - Tuesday, August 12, 2014
No doubt about it -- Snapchat continues to gain fans who admitted ...
- Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
Real-Time Daily, Tyler Loechner - Friday, August 8, 2014
Viewability matters when it comes to digital advertising -- if ads a ...
- Broadcast, Cable Scatter Volume Dips, Digital Video Rises
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
Broadcast and cable networks took a hit in scatter volume during t ...
- CBS Big On C7 Metrics, Q2 Revs Drop 5%
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
CBS anticipates more than three-quarters of its advertising deals will be pegg ...
- Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack
RTBlog, Tyler Loechner - Friday, August 8, 2014
I had the opportunity to speak with Avi Spivack, director of produ ...
- Time Warner Posts Solid Results, Aided By NCAA
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2014
With the threat of Fox now over, after pulling its Time Warn ...
- Radio Biz Endures Weak Second Quarter
MediaDailyNews, Erik Sass - Wednesday, August 6, 2014
The radio business had a slow second quarter, with broadcast radio revenu ...
- Lean Back: ABC News Live Video Viewing On Apple TV Outstrips Desktop/Mobile Combined
MoBlog, Steve Smith - Thursday, August 7, 2014
ABC News reports that video consumption via Apple TV is substantially great ...
- Yahoo Integration With ComScore Goes Live
MediaDailyNews, Mark Walsh - Tuesday, August 5, 2014
Yahoo on Tuesday said it has fully integrated comScore's audience verification servi ...
- ChoiceStream Launches Real-Time Analytics Hub
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
ChoiceStream, a demand-side platform (DSP), on Tuesday announced the launch of ...
- Social Media Ups TV Awareness
MediaDailyNews, Wayne Friedman - Monday, August 4, 2014
Although the actual dollar value that social media brings to TV programmi ...
- MRC To Up Fraud Filtration Standards
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
The Media Rating Council (MRC) recently announced a new initiative focused ...
- Agencies Building Their Own Tech Stacks
RTBlog, Tyler Loechner - Tuesday, August 5, 2014
Stoddard + Partners, a media group out of Santa Monica, Calif., ...
- Univision Ties CBS For A July Thursday Night 18-49 Win
MediaDailyNews, Wayne Friedman - Friday, August 1, 2014
Some lackluster original episodes from a number of English-language networks as we ...
- Mobile Influence Is Category-Dependent
MoBlog, Steve Smith - Monday, August 4, 2014
There is no one consumer journey. Not only is each shopper's pa ...