- Study: 75% of Agencies Think Streaming Video Rocks, Twitter In Decline, Programmatic TV Lags
Mediapsssst, Richard Whitman - Tuesday, March 8, 2016
Agencies are taking an increased shine to streaming video and audio optio ...
- Will Marketers' Clarion Call For More Transparency Be Heard?
RTBlog, Tobi Elkin - Wednesday, March 9, 2016
Research finding on programmatic media conducted by the Association of National Advertise ...
- Google Data Shows 'Near Me' Searches Grew 146%
SearchBlog, Laurie Sullivan - Wednesday, March 9, 2016
Mobile contributes 88% to all "near me" searches, with those growing ...
- comScore Stock Sinks 35%, 'Accounting Matters' Blamed
MediaDailyNews, Wayne Friedman - Monday, March 7, 2016
Midday Monday trading had the media measurement company's stock plunging 35% ...
- Facebook Nixes Demand-Side Platform For Atlas
Social Media & Marketing Daily, Gavin O'Malley - Monday, March 7, 2016
Facebook had been testing an automated buying platform within its ad serv ...
- Nielsen Completes Acquisition Of Pointlogic
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Nielsen on Thursday announced that it completed its acquisition of Pointlogic, ...
- Oscars TV Spenders Earn Big Social Media Results
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Top Oscars TV ad spenders like Samsung, Netflix and Android also g ...