- Netflix's 'Cards' Lags Behind Rival TV Shows In Social Media Buzz
MediaDailyNews, Wayne Friedman - Friday, March 8, 2013
Netflix's "House of Cards" viewing numbers are still a mystery. Less ...
- Nielsen, Arbitron Continue To Pursue Federal Merger Approval
MediaDailyNews, David Goetzl - Friday, March 8, 2013
The FTC has asked both Nielsen and Arbitron for further information ...
- C3 Viewing Stats Trump Live-Only
MediaDailyNews, Wayne Friedman - Thursday, March 7, 2013
Looking at C3 TV viewers in the first half of the ...
- Meh! Marketers And Agencies Underwhelmed By Mobile Executions
Mobile Insider, Steve Smith - Thursday, March 7, 2013
Even marketers give themselves only average marks in their mobile executions, whi ...
- How Up-Lifting Was That In-App Brand Campaign, After All?
MoBlog, Steve Smith - Thursday, March 7, 2013
The familiar brand effect measurement regimen has been introduced into Nielsen's produ ...
- New In-App Ad Rules, Nielsen Debuts Mobile Brand Effect
Online Media Daily, Mark Walsh - Wednesday, March 6, 2013
New guidelines governing measurement of ads within mobile applications were issued tod ...
- ABC Expands Guarantees, Media Buying Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 5, 2013
Looking to finally broaden the way advertisers get TV viewer guarantees, thr ...
- Court Throws Out $1B NDTV Suit Against Nielsen, WPP
MediaDailyNews, Steve McClellan - Tuesday, March 5, 2013
A New York Court has dismissed a $1 billion lawsuit by Indi ...
- Arbitron CEO Creamer Has Deal - Will He Stay?
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Arbitron's deal with President-CEO Sean Creamer includes a compensation package of ...
- 1 + 1 = ?
MediaDailyNews, Tony Jarvis - Tuesday, March 5, 2013
After a qualitative study of its members and "listening to industry perspective ...
- Accountability Is Top Marketer Concern
MediaDailyNews, Wayne Friedman - Monday, March 4, 2013
A survey of top marketers says "accountability" is again their top concer ...
- Arbitron Begins Cross-Platform Work For ESPN
MediaDailyNews, David Goetzl - Friday, March 1, 2013
Arbitron says data collection will take off in the first six mont ...
- Google Dominates Mobile Sphere
Online Media Daily, Mark Walsh - Friday, March 1, 2013
Google.com was by far the top-ranked mobile site for the week endi ...
- 'Golden Boy' Hangs In, 'Wife Swap' Meets Series High
MediaDailyNews, Wayne Friedman - Wednesday, February 27, 2013
CBS offered drama "Golden Boy" in a new Tuesday 10 p.m. ti ...
- Arbitron's Cross-Platform, Mobile Revenues Rise
MediaDailyNews, David Goetzl - Monday, February 25, 2013
While they are still a very small part of its business, Arbitr ...
- Daytona 500 Races To Big Ratings Finish
MediaDailyNews, Wayne Friedman - Monday, February 25, 2013
Going into the "Daytona 500" with the first woman, Danica Patrick, securi ...
- New Nielsen TV Data May Not Boost Revs, VOD Could
MediaDailyNews, David Goetzl - Friday, February 22, 2013
The new data Nielsen will generate by classifying homes with Internet-connected T ...
- Fewer Firms Use Mobile Marketing
Online Media Daily, Mark Walsh - Friday, February 22, 2013
The consumer shift from desktop PC to mobile devices is underway, b ...
- Rentrak Kicks Off New TV/Video Measuring Service
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2013
Rentrak says it is starting a first-of-its-kind TV measuring service, estimating a ...
- Social Media Buzz Doesn't Rocket TV Numbers
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2013
New TV shows' social media metrics still aren't witnessing comparably strong initi ...
- Super Bowl, Related Programming Across All Nets Scores Big Growth
MediaDailyNews, Wayne Friedman - Monday, February 18, 2013
Every TV programmer wants a piece of the biggest annual TV sh ...
- Will Big Data Replace Ratings?
MediaDailyNews, George Simpson - Friday, February 15, 2013
Netflix says it doesn't release any ratings for its original content ...
- CBS Reigns Well Into Midseason, NBC Dips
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Some six weeks into midseason, CBS has now risen to a sol ...
- Syndie Shows Up Ratings, 'Bang' Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, February 12, 2013
Dozens of syndication shows in the first week of February continue ...
- Nielsen Moves Forward On Arbitron Deal
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Nielsen CEO David Calhoun said Monday that nothing unexpected has taken pla ...
- Nielsen Chief Says It Will Dominate Streaming Media Measurement, Just A Matter Of Time
Online Media Daily, Joe Mandese - Monday, February 11, 2013
Nielsen will ultimately come to dominate the field of streaming media audien ...
- Rentrak Teams With dunnhumby, Revs Up 12%
MediaDailyNews, David Goetzl - Friday, February 8, 2013
As it looks to offer more products linking ad exposure with consum ...
- ANA Continues Push For True Commercial Ratings
TVBlog, David Goetzl - Friday, February 8, 2013
Yes, nirvana in TV measurement is knowing how many people saw ...
- Social Media Just Another Task In The Job Description
Research Brief, Jack Loechner - Thursday, February 7, 2013
According to a new Ragan/NASDAQ OMX Corporate Solutions survey, 65% of organizatio ...
- Arbitron PPM Gets MRC Accreditation In Four Top Markets
MediaDailyNews, Erik Sass - Tuesday, February 5, 2013
Arbitron has long vowed to win accreditation from the Media Rating Counc ...