- 'Idol' Reigns As Season Nears End
MediaDailyNews, Wayne Friedman - Friday, April 15, 2011
Ready for the final push into the season-ending May period, Fox ke ...
- Brain Researcher Launches 'In-Home' Panel, Will Measure Ads, Media, Etc.
Online Media Daily, Joe Mandese - Friday, April 15, 2011
EmSense, a leading player in the burgeoning field of so-called "neuro metric ...
- Nielsen Digital Ratings Give TV Modest Lift
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Nielsen's Extended Screen ratings -- which will include TV viewing on digit ...
- Internet Radio Garners Higher Ad Response, Recall Rates
Online Media Daily, - Tuesday, April 12, 2011
Response rates increase 200% when advertisers add Internet radio -- defined ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. househol ...
- Rebranded Tr3 Kicks Up Ratings
MediaDailyNews, David Goetzl - Monday, April 11, 2011
The MTV bilingual network that was recently rebranded as Tr3s said ...
- Nielsen To Launch Local Ratings System
MediaDailyNews, David Goetzl - Friday, April 8, 2011
A key component in a local-market measurement system using set-top-box data th ...
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
Online Media Daily, Joe Mandese - Monday, April 11, 2011
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., b ...
- The Reach Metric Is Broken: Do Ad Networks Misalign Agency Expectations?
Online Media Daily, Joe Casale - Friday, April 8, 2011
The "reach" metric used to measure digital media is broken. Media planne ...
- Triton Digital Gets MRC Accreditation
MediaDailyNews, Erik Sass - Thursday, April 7, 2011
Internet radio is growing by leaps and bounds, and so are effor ...
- Fox's 'Breaking In' Has Strong Breakout
MediaDailyNews, Wayne Friedman - Thursday, April 7, 2011
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaki ...
- CBS, Turner Shoot Top NCAA Numbers
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2011
Though CBS and Turner Sports claim the best overall ratings for t ...
- Rovi To Launch Interactive Ad Trial
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Rovi, the company that powers interactive program guides, said it will laun ...
- 'Nightline' Is Late-Night Winner, Triple-Demo Threat
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2011
In the midst of what may be the tightest race in yea ...
- Arbitron PPM Gets MRC Accreditation In New Markets
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
In a major step forward for the Portable People Meter, Arbitron's passi ...
- Mag Bag: StarchMetrix Launches in Canada
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
GfK MRI and its Canadian affiliate, Starch Research Services Ltd., are launchi ...
- True Advertising Enlightenment Would Ruin Facebook
Online Media Daily, Arnel Leyva - Thursday, March 31, 2011
Facebook has the potential to be the ultimate advertising platform because ...
- Hoop Dreams: NCAA Viewers Up 11%
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
Although comparisons are difficult, CBS Sports and Turner Sports say the b ...
- FBN Joins Nielsen, Still Trails CNBC Rival
MediaDailyNews, Wayne Friedman - Friday, March 25, 2011
Fox Business Network is still a work in progress -- now 3 ...
- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- Broadcast Losing Ground, Cable Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
Broadcast ratings erosion continues to tug at the big networks -- do ...
- 'NCIS' Powers CBS Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2011
In a switch of their rerun modes, it was CBS' turn ...
- Nielsen To Rate Fox Business Network
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Following the recent debut of "Lou Dobbs Tonight," Fox Business Network sa ...
- Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2011
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipat ...
- 'Dancing' Glides Into Strong Position
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2011
The new season of ABC's "Dancing with the Stars" lifted the netwo ...
- NCAA 'Madness' Online Viewing Up 47%
MediaDailyNews, David Goetzl - Monday, March 21, 2011
A clue that traffic for the online streaming of NCAA tourney gam ...
- NBC TV Relies On 'Talent' And 'Voice'
MediaDailyNews, Wayne Friedman - Monday, March 21, 2011
NBC hasn't had much luck in the regular season for the la ...
- Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
In what it claims is a major breakthrough in the burgeoning fie ...
- NCAA Tourney Nets Highest Ratings In Decades
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-rou ...
- In Syndication, 'Men' Stands Out
MediaDailyNews, Wayne Friedman - Friday, March 18, 2011
Syndication in the 2010-2011 season has seen much of the same erosi ...