- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- Non-Traditional TV Viewing Surges
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Nearly one-third of urban media consumers watch TV on non-traditional platforms ...
- Nielsen: Dramatic Rise In Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2011
Traditional TV DVR time-shifting continues to be an older-skewing activity. But overal ...
- Nielsen: ADS Penetration Records Small Rise
MediaDailyNews, David Goetzl - Wednesday, March 9, 2011
In its battle to out-compete local cable for ad dollars, the T ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- CBS: 'Men' OK In Repeats, But Net Loses Monday Edge
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2011
What's left for "Two and a Half Men" this year? A lo ...
- comScore: Android No. 1 Smartphone Platform In U.S.
Online Media Daily, Mark Walsh - Monday, March 7, 2011
Android leapfrogged BlackBerry in January to become the largest smartphone platform ...
- Nielsen Gets A Rating: Analysts Say It's A 'Buy' Due To Market Dominance, Staggered Client Contracts
MediaDailyNews, Joe Mandese - Monday, March 7, 2011
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen C ...
- 'Idol' Regains Luster, CBS Repeats Comedies
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
With less competition on this first Thursday night in March, Fox's "Americ ...
- Sheen's '20/20' Interview Fuels Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Fox's "American Idol" was the strong story early Tuesday evening -- b ...
- Cablers History, FX On Upswing, While CNBC, Fox News Plummet
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2011
Big cable network winners so far this year are History, MTV a ...
- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- Oscar: Big Wins For 'King,' Less Audience For Broadcast
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
Viewers seemingly agree with critics who said ABC's "The 83rd Academy Award ...
- TRA Adds Sales Pros To Exec Suite
MediaDailyNews, David Goetzl - Monday, February 28, 2011
TRA, the measurement company that attempts to provide a single-source metric linki ...
- ABC, NBC Battle For Web Supremacy
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
ABC and NBC continue to yield different results when it comes ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Cablers Ready For Interactive Advertising
MediaDailyNews, David Goetzl - Friday, February 25, 2011
The country's two leading cable operators are deploying the EBIF technology th ...
- Stay Melo: Anthony Scores For Knicks, MSG TV
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
MSG Network's broadcast of superstar Carmelo Anthony's debut with the New Yo ...
- Social Media Data Works If Segmented To Key Groups
Online Media Daily, Mark Walsh - Thursday, February 24, 2011
Social media programs generate a torrent of data from fans to wa ...
- 'NCIS' Leads Tuesdays, 'Glee' Gaining
MediaDailyNews, Wayne Friedman - Wednesday, February 23, 2011
CBS just edged out Fox on Tuesday night -- as its t ...
- Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, ...
- Kelsey Thinks Social, Acts Local
Online Media Daily, Mark Walsh - Wednesday, February 23, 2011
With small businesses increasingly heading onto Facebook and other social networks, loc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control
Online Media Daily, Joe Mandese - Tuesday, February 22, 2011
The debate surrounding privacy is shaping policies and, potentially even laws, th ...
- 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Fox's "American Idol" may be down from a year ago -- b ...
- Mag Bag: Affinity VISTA Measures Digital Editions
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
As magazine publishers hurry to introduce new digital editions of magazines design ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...
- CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaDailyNews, David Goetzl - Friday, February 11, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies a ...