- Kelsey Thinks Social, Acts Local
Online Media Daily, Mark Walsh - Wednesday, February 23, 2011
With small businesses increasingly heading onto Facebook and other social networks, loc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...
- Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control
Online Media Daily, Joe Mandese - Tuesday, February 22, 2011
The debate surrounding privacy is shaping policies and, potentially even laws, th ...
- 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Fox's "American Idol" may be down from a year ago -- b ...
- Mag Bag: Affinity VISTA Measures Digital Editions
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
As magazine publishers hurry to introduce new digital editions of magazines design ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Grammys Sing: Best Numbers In Years
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
Big event television is still strong. The Grammys scored its best numbe ...
- CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaDailyNews, David Goetzl - Friday, February 11, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies a ...
- Needham: Nielsen Still Gold, Stock Could Rise 30%
MediaDailyNews, David Goetzl - Friday, February 11, 2011
Nielsen's share price is projected to increase about 30% over the ne ...
- Fox Holds Thursdays, 'Idol' Still Reigns
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Fox is still tops on Thursday nights, but "American Idol" numbers dropp ...
- Confessions of an Online Media Seller
Online Media Daily, George Stewart - Monday, February 14, 2011
With all the technological power of online, we have not yet connect ...
- Q Scores Tout 'CSI,' 'Event'
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Another new TV measuring company metric -- one consisting of "audience involveme ...
- Nielsen Funded Research Council Issues RFP For 'Digital Audience Measurement,' Will Nielsen Bid?
Show Daily, Joe Mandese - Thursday, February 10, 2011
Moments after ANA chief Bob Liodice announced that the ad industry wou ...
- ANA Pushes For True Commercial Ratings
TVBlog, David Goetzl - Thursday, February 10, 2011
The Association of National Advertisers is continuing its 4-year-old push to bri ...
- Super Bowl Bests Its Own Viewing Record
MediaDailyNews, Wayne Friedman - Monday, February 7, 2011
Another TV record for this year's Super Bowl, which gave the Gre ...
- Rentrak Appoints Wilson Prez of Linear TV Measurement
MediaDailyNews, Erik Sass - Monday, February 7, 2011
Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wils ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- CoreMedia Adds Nielsen Ratings For Dish Network
MediaDailyNews, - Monday, February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Niels ...
- 'Big Bang' Holds Steady, 'Idol' May Reign Again
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
The first Thursday of February gave us a true sense of whe ...
- TiVo's Ad Scorecard Measures Brand Effectiveness
MediaDailyNews, Wayne Friedman - Friday, February 4, 2011
Which brands hold on to their viewers the longest in a D ...
- Correction: Galavision In 60M Homes
MediaDailyNews, - Thursday, February 3, 2011
A Media Daily News article that ran Feb. 3 entitled "Galavision, Veriz ...
- Lower 'Idol' Ratings Gives Fox More Leverage
MediaDailyNews, David Goetzl - Thursday, February 3, 2011
Despite declining ratings, CKX, the company that owns production rights to "Americ ...
- Starcom MediaVest Expands Rentrak Deal
MediaDailyNews, - Thursday, February 3, 2011
Publicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- Online Viewers Decrease TV Time, Up Video Watching
Online Media Daily, Gavin O'Malley - Wednesday, February 2, 2011
Has online video viewing reached a plateau? Well, while a full 6 ...
- Bloxham Leaving Ball State For Start-Up
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2011
Mike Bloxham, a British interactive media expatriate, who as director of insig ...
- Fox Rebounds With 'Idol,' 'Bones' Improves
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
Long an also-ran on Thursday night, Fox has made up for ...
- Scarborough Names Condon, EVP, Commercial Development
MediaDailyNews, - Wednesday, January 26, 2011
Brian Condon is now to executive vice president, commercial development for Scarborou ...
- Sunbeam Drops Trade Claim, Pursues Monopoly Charge
MediaDailyNews, David Goetzl - Monday, January 24, 2011
Sunbeam Television, which owns the Fox station in Miami, has dropped t ...
- Arbitron, Marketron Enhance Web Sales For Radio Ads
MediaDailyNews, Erik Sass - Thursday, January 20, 2011
Arbitron and Marketron are integrating two of their main products -- Arbitron ...
- 'American Idol' Has New Judges, Takes Ratings Dive
MediaDailyNews, David Goetzl - Thursday, January 20, 2011
With two new judges and maybe some viewer fatigue in its 10 ...