Rentrak Appoints Wilson Prez of Linear TV Measurement

Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wilson president of its national linear television division, which tracks audience viewing behavior for video-on-demand and advanced digital content delivery, among other things.

In his role as president of national linear television, Wilson will be responsible for relationships with national advertisers, agencies and national TV networks with linear TV operations.

Rentrak said his appointment is part of a broader strategy to serve companies outside cable, satellite and telecom clients, while integrating VOD information (based on data drawn from 80 million set-top devices) into the TV ad-buying process.

The company is particularly focused on building relationships with new and emerging "over the top" TV providers, which deliver digital TV content to television sets via Web-based platforms that exist separately from the main network operators.

These digital delivery systems often rely on wireless Internet connections pre-installed in the new generation of DVD players, video game consoles and TVs, enabling delivery of content from Internet video platforms like YouTube.



Wilson previously served as CEO and president of LogicLab, which enables customer data-driven targeting of direct marketing tools for the mass media buying and planning markets. Prior to this, Wilson also served as president of Experian Research Services and president of Simmons Market Research Bureau, along with senior positions at Scarborough Research.

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