- 'Idol' Trumps Olympic Viewers
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
The Winter Olympics only got to a silver medal on Tuesday ...
- NBC Tests New Media At Olympics
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, t ...
- Ratings Gold: Olympics Post Big Results
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
The Vancouver Winter Olympics on NBC continues its ratings streak. Monday's covera ...
- Scarborough Adds Cell-Phone Sampling, Reaches Younger Demos
MediaDailyNews, Erik Sass - Tuesday, February 16, 2010
Scarborough Research is adding cell phone-only household samples to 20 markets cover ...
- Multitaskers: More Viewers Watched Super Bowl, Surfed Net
MediaDailyNews, Wayne Friedman - Monday, February 15, 2010
Concerning the NFL big game this year, the Nielsen Company says the ...
- ABC.com Debates NBC's Top Claim
MediaDailyNews, Wayne Friedman - Friday, February 12, 2010
Which TV network is No. 1 when it comes to its respecti ...
- 'Survivor' Knocks 'Grey's' From Top Spot
MediaDailyNews, Wayne Friedman - Friday, February 12, 2010
A rare head-to-head meeting of CBS' "Survivor" and ABC's "Grey's Anatomy" result ...
- Site Specific: Nielsen, ANA Test New Individual TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, February 11, 2010
Marketers requesting more specific TV commercial ratings may have their wish grante ...
- Ellen Gives 'Idol' A Generes Bump
MediaDailyNews, Wayne Friedman - Wednesday, February 10, 2010
The start of Ellen DeGeneres' reign on "American Idol" -- as we ...
- Super Bowl S*M*A*S*H*E*S Record
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
For the third year in a row, the Super Bowl has h ...
- Rentrak Wants Every Market To Discover Columbus
MediaDailyNews, David Goetzl - Monday, February 8, 2010
As Rentrak looks to expand its ratings service for local TV, C ...
- Magazine Newsstand Sales Slip 10%
MediaDailyNews, Erik Sass - Monday, February 8, 2010
A survey of circulation data for 115 leading consumer magazines from t ...
- Sweeps Begins, ABC On Top, NBC Improves Sitcom Numbers
MediaDailyNews, Wayne Friedman - Friday, February 5, 2010
February sweeps first night was a tight scramble among three networks ...
- Monthly Mag Revs Down In February
MediaDailyNews, Erik Sass - Wednesday, February 3, 2010
February may not be the cruelest month, but it wasn't especially ni ...
- Grammys Sing, Ratings Hit High Note
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS' "52nd Grammy Awards" saw TV ratings shoot up an eye-opening 3 ...
- Touchdown: Pro Bowl Scores More Viewers, Ratings
MediaDailyNews, David Goetzl - Monday, February 1, 2010
The NFL is becoming so popular that even its all-star game ...
- Counterpoint: Long Live LIVE
MediaDailyNews, Sam Armando - Friday, January 29, 2010
Despite some stations claims to the contrary, agencies do not want ...
- Nets In Rerun Mode, Fox Airs Original Episodes
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
TV network programmers took a break before heading into the big Februa ...
- Boomers Major TV Users
Around the Net In Media, Fern Siegel - Thursday, January 28, 2010
Baby boomers are big media users -- and TV dominates with th ...
- Live Ratings Only Viable Metric For Now
MediaDailyNews, Lyle Schwartz - Wednesday, January 27, 2010
While GroupM agrees that live ratings are not a long-term viable metr ...
- Rentrak's 'Stickiness' Mines TV Value On Granular Level
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Rentrak's "Stickiness Index" has been in operation for about six months, a ...
- Telemundo: Hispanics Aware Of Census Process
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
As Telemundo counts on this year's census to show growth among t ...
- Fox Wins January, May Grab Season
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
It's still early, only January -- but the end of the seas ...
- CIMM Enlarges Member Base, Creates Set-Top Analysis
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
The Coalition for Innovative Media Measurement added a couple of advertisers a ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Brand Comfort: Online Ads Asked To Adopt Off-line Metrics
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2010
Young-Bean Song, senior director at Microsoft Advertising Institute, says the online indust ...
- Major Ad Groups Endorse Live-Only Ratings, Reject Nielsen Stance
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
The two major advertising groups -- the ANA (Association of National Advertiser ...
- Nielsen Unveils Plan To Add Online Viewing To C3 Ratings
MediaDailyNews, Joe Mandese - Friday, January 22, 2010
Nielsen Friday announced plans to merge online viewing of TV programs in ...
- Only in America
Online Media Daily, George Simpson - Monday, January 25, 2010
The Kaiser Family Foundation released a study this week that said ...
- Dust-Up Flares Over New ComScore System
Online Media Daily, Mark Walsh - Sunday, January 24, 2010
Comscore defended its adoption of a "hybrid" method of counting Web traffi ...