- NBC Prime-Time Performance Mixed
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
NBC's efforts to lure back late prime-time viewers continue to be ...
- Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
MediaDailyNews, Joe Mandese - Friday, March 12, 2010
Nearly three years after introducing its average commercial minute ratings system ...
- Nielsen Signs Sunrise For Radio Ratings
MediaDailyNews, Erik Sass - Thursday, March 11, 2010
The battle between incumbent radio ratings firm Arbitron and newcomer Nielsen broug ...
- Late-Night Rivals: 'Letterman' Beats 'Leno'
MediaDailyNews, Wayne Friedman - Wednesday, March 10, 2010
CBS has been getting the best of NBC's late-night and 10 p. ...
- TRA Signs With GroupM
MediaDailyNews, - Tuesday, March 9, 2010
Media agency company GroupM has added TRA's Media TRAnalytics to its rost ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The advertising industry has a potential gold supply in front of i ...
- Oscars: Up 8%, But No Winning Numbers
MediaDailyNews, Wayne Friedman - Monday, March 8, 2010
The 2010 Oscars were good -- but not award-winning great. Industry exe ...
- ComScore Names FitzGerald VP, TV Sales
MediaDailyNews, - Friday, March 5, 2010
ComScore named Joan FitzGerald vice president, television sales and business development. ...
- Judge Denies Nielsen Attempt To Dismiss Sunbeam Suit
MediaDailyNews, Joe Mandese - Friday, March 5, 2010
The United States District Court for the Southern District of Florida h ...
- NBC Sitcoms Gain Steam, 'Office' Trumps 'Grey'
MediaDailyNews, Wayne Friedman - Friday, March 5, 2010
NBC long Thursday-night doldrums just got a decent surprise: "The Office" w ...
- CNN Struggles, Prime-Time Viewers Fall 54%
Around the Net In Media, Fern Siegel - Wednesday, March 3, 2010
The cable network's prime-time lineup of Campbell Brown, Larry King and Anders ...
- NBC's 'Parenthood' Shows Promise, 'Leno' Back
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
NBC's critical reshuffling of its 10 p.m. and late-night programming is showi ...
- 'Faces Of Social Media' Unveiled: Knowledge Networks, MediaPost Partner On Category Specific Research
Online Media Daily, Staff Writers - Thursday, March 4, 2010
To help marketers, agencies and publishers understand how social media is influenci ...
- Catalina Marketing Goes Digital, Taps Former Google Exec To Lead Effort
Online Media Daily, Joe Mandese - Wednesday, March 3, 2010
Catalina Marketing, a dominant player in the so-called "shopper media" industry us ...
- Icemen Cometh: Canada-U.S. Hockey Scores Phenomenal Ratings
MediaDailyNews, David Goetzl - Monday, March 1, 2010
A little patriotism up and down North America helped Sunday's Olympic hock ...
- Olympics Beats Rivals, But Game Numbers Slipping
MediaDailyNews, Wayne Friedman - Friday, February 26, 2010
NBC's "XXI Winter Olympics" is claiming another win against network programming champi ...
- Olympics Grabs More 55+ Viewers, Drop In Key Demos
MediaDailyNews, Wayne Friedman - Thursday, February 25, 2010
Nielsen says ratings for the Olympics are indexing the highest among old ...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- Experts Debate 'Ickiness' Of Web, Mobile Measurement
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- Forced To Use PPM, Minority Radio Broadcasters Vow Retaliation
MediaDailyNews, Erik Sass - Tuesday, February 23, 2010
With client relationships like this, who needs enemies? The legal, regulatory a ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewershi ...
- CBS Puts 'Boss' In Charge Sundays
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
CBS finally making some headway with surprise reality show "Undercover Boss." It ...
- Olympic Hockey Is Blowout For Canadian TV
MediaDailyNews, David Goetzl - Monday, February 22, 2010
Forget about a sunny day in January -- Canadians want their hock ...
- Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Online Media Daily, Joe Mandese - Tuesday, February 23, 2010
It may have seemed like a no-brainer when Publicis' VivaKi unit leak ...
- Olympics Own Prime Time, 'Grey's' Falters
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
With fresh programming, ABC braved the world of NBC's big Winter Olymp ...
- Olympics Glides Over 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
With Team USA's biggest Olympic day ever, with its biggest stars getti ...
- 'Idol' Trumps Olympic Viewers
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
The Winter Olympics only got to a silver medal on Tuesday ...
- NBC Tests New Media At Olympics
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, t ...