- Child's Play: Kids' TV Viewing At 8-Year High
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...
- Fade To Red: Newspaper Circ Declines Accelerate
MediaDailyNews, Erik Sass - Monday, October 26, 2009
American newspapers are losing circulation at a faster rate with each passi ...
- NBC: Stumbles In Late Night, Morning Up
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
NBC may be stumbling with its late-night programming, but its early-morning programmi ...
- Baseball Playoffs Beat Most Rivals
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
Overall, Fox's baseball contests are trending up -- 27% higher among adu ...
- Nielsen Beefs Up Investment In Media Research Forum
MediaDailyNews, Wayne Friedman - Friday, October 23, 2009
On the heels of its clients starting up a separate independent n ...
- CIMM Forges Ahead, Looks For More Advertisers To Sign On
MediaDailyNews, David Goetzl - Thursday, October 22, 2009
When researchers embarked on an initiative to upgrade media measurement, the fund-raisi ...
- Arbitron 3Q Drop: The Sound of Defections
MediaDailyNews, Erik Sass - Tuesday, October 20, 2009
The loss of customers for Arbitron's radio ratings took a bite o ...
- Baseball Slams Fall Ratings Race
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Heavy Major League Baseball playoff action is starting to make a me ...
- Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
- Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
First comes the promotion, then reality sets in: the level of view ...
- C3 Ratings Deliver For CBS, Fox
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
In the only TV viewing metric that matters to national TV advertiser ...
- Final Nielsen Count: Millions Without Digital TV, Many Using Bootleg Analog Options Instead
MediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Our long national broadcast nightmare is finally behind us, and the U. ...
- Ad-Supported Cable Nets Lose Viewers
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
In a rare occurrence, cable's ad-supported cable networks have lost viewership ...
- Nielsen Reorganizes Media Leadership Team, Taps McKinsey Exec
MediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Nielsen Co. Wednesday announced a reorganization of its media leadership team, establishi ...
- CBS Gets 'Big Bang' On Mondays
MediaDailyNews, Wayne Friedman - Tuesday, October 13, 2009
CBS regained the top spot from Fox for Monday night -- b ...
- Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...
- Flash: CBS Predicts Big Gains With DVR
MediaDailyNews, Wayne Friedman - Friday, October 9, 2009
Spinning numbers in a new flash-forward TV world, CBS says its sho ...
- Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV Ratings
MediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
- Wednesday Is Network Dead Zone
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2009
There was a sudden ratings shock to the system on Wednesday f ...
- comScore Launches Mobile Metrix
MediaDailyNews, - Thursday, October 8, 2009
ccomScore has unveiled the comScore Plan Metrix Mobile, a media planning to ...
- Screen Play: Nielsen Meetings To Address Cross-Platform Initatives
MediaDailyNews, Joe Mandese - Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose missi ...
- Bernstein: Cable To Record Solid 2009
MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
In a report released Wednesday tabbed "It's Good to be a Cab ...
- TV Shows Settling In, Lower Numbers May Result
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
It's that time of year -- not the fall TV season, b ...
- Will the Industry Pay Twice?
MediaDailyNews, Gale Metzger - Monday, October 5, 2009
Fourteen companies have agreed to work together as a Coalition for Innovati ...
- Survey: 2% Of TV Viewers Go Outside The Box
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2009
A new TV survey says 2% -- or two hours per mon ...
- ESPN Scores With 'MNF'
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2009
Fox continued its winning streak on Monday night -- but ESPN's "Mond ...
- Party Time: Tivo Measures Viewing, Via Dems, GOP
MediaDailyNews, Wayne Friedman - Monday, October 5, 2009
Want to grab a Republican and not in the usual TV place ...
- Knowledge Networks Acquires Dimestore, Will Integrate Surveys Into Online Ads
Online Media Daily, Joe Mandese - Tuesday, October 6, 2009
Knowledge Networks, a major supplier of consumer research to Madison Avenue a ...
- Arbitron Boosts PPM Sample Sizes
MediaDailyNews, Erik Sass - Friday, October 2, 2009
Seeking to protect its most lucrative markets from poaching by rival measureme ...
- Arbitron Forms Cross-Measurement Group
MediaDailyNews, Erik Sass - Thursday, October 1, 2009
Looking to expand its potential business opportunities, Arbitron announced the formation ...