- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- Nielsen Sample Quality Hits Five-Year High
MediaDailyNews, David Goetzl - Monday, November 23, 2009
Nielsen said the number of people asked to join its national samp ...
- Network Shows Down In November Sweeps
MediaDailyNews, Wayne Friedman - Friday, November 20, 2009
Remember how big the November sweeps used to be? For viewers, t ...
- Nielsen's Same-Day Decision: All Politics Are Local, All Ratings Are Time-Shifted
MediaDailyNews, Don Seaman - Friday, November 20, 2009
Nielsen's plan to do away with local live audience ratings, replacing th ...
- Nielsen Makes New Cuts In Data Processing Facility, Systems Already Strained
MediaDailyNews, Joe Mandese - Friday, November 20, 2009
At a time when Nielsen's data processing and ratings reporting capabilities appe ...
- 4As Slams Nielsen For Local TV Ratings Change
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
The president of GroupM North America and chair of the 4As med ...
- November Sweeps: 'Melrose' Still Hot, 'V' Flies South
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Deep into the November sweeps, competitive battles are having their effect ...
- Power Outage Delays Nielsen Ratings Release
MediaDailyNews, - Wednesday, November 18, 2009
A power outage at Nielsen Co.'s data processing facility in Oldsmar, F ...
- ABC Approves New Community Newspaper Service
MediaDailyNews, Erik Sass - Tuesday, November 17, 2009
Seeking to accommodate community newspaper publishers squeezed by the recession, the Aud ...
- CIMM Modifies Agenda, Research Request: Focuses On Set-Tops, Collaboration
MediaDailyNews, Joe Mandese - Tuesday, November 17, 2009
The Coalition for Innovative Media Measurement (CIMM) has slightly modified its resear ...
- MRI Links With Geoscape, Offers Hispanic Segmentation
MediaDailyNews, - Monday, November 16, 2009
Media researcher Mediamark Research & Intelligence (MRI) last week announced that Geoscape ...
- Few Syndies Peak, CBS' 'Oprah,' 'ET' Category Leaders
MediaDailyNews, Wayne Friedman - Friday, November 13, 2009
After nearly two months of the new broadcast season, only a handf ...
- Agencies In Arms Over Nielsen Local Ratings Move: Call TVB's High-Five A Low-Blow
MediaDailyNews, Joe Mandese - Friday, November 13, 2009
In what is tantamount to a media trade association's high-five over ...
- Stay Of Execution: GroupM May Appeal Local TV's 'Live-Only' Death Sentence
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2009
Major TV media-buying agency GroupM is considering legal action against Nielsen C ...
- Dear Diarists: Nielsen Finds 1.2% Of You 'Completely Unready'
MediaDailyNews, Joe Mandese - Thursday, November 12, 2009
U.S. television broadcasters may have successfully completed their transition to digital medi ...
- Americans Channel More TV: Viewing Up 20% From 1999
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
Nielsen says U.S. TV viewers broke another record -- increasing their consumpti ...
- Laughs Limited: 'Lopez' Delivers Standard Debut Numbers
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
TBS' new late-night talk-show "Lopez Tonight" had a standard -- if n ...
- Nielsen: Local Ratings Plan Goes Live+ In January
MediaDailyNews, David Goetzl - Monday, November 9, 2009
Nielsen said it will begin offering a new ratings stream in loc ...
- Google Adds Nielsen's PRIZM To TV Ads
MediaDailyNews, Joe Mandese - Friday, November 6, 2009
In another ironic shift in digital media planning, Google has licensed Niels ...
- ABC Spells 'V' For Ratings Victory
MediaDailyNews, Wayne Friedman - Wednesday, November 4, 2009
ABC took a big V-swing out of CBS' strong Tuesday lineup wi ...
- Nielsen: Radio Reaches 77% of Adults Daily
MediaDailyNews, Erik Sass - Tuesday, November 3, 2009
This week brought more good news for radio from Nielsen, which analyz ...
- No Rivals: CIMM Invites Nielsen To Set-Top RFP
MediaDailyNews, Wayne Friedman - Monday, November 2, 2009
The new Coalition for Innovative Media Measurement has invited various groups, includi ...
- Scandal Boosts 'Letterman' Ratings
MediaDailyNews, - Monday, November 2, 2009
CBS' "Late Show With David Letterman" hasn't suffered from the sex scanda ...
- HDTV Viewers Up HD Programs, Notice Ads
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programmi ...
- Big Winner For World Series: Fox
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
World Series teams each have a victory through the first two gam ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- Study Finds HDTV Preference Growing, Differences In Fidelity Of Men, Women
MediaDailyNews, Joe Mandese - Thursday, October 29, 2009
American TV viewers receiving high-definition TV (HDTV) are much more likely ...
- Publishing Group Offers Data That's Good For What Ails Pharma Plans
MediaDailyNews, Joe Mandese - Thursday, October 29, 2009
In an effort to court more ad dollars from pharmaceutical marketers, t ...
- CIMM Goes Public, Sort Of: Inadvertently Posts Official RFPs
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, October 27, 2009
Following months of speculation and the inadvertent circulation of
draft proposals- Child's Play: Kids' TV Viewing At 8-Year High
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...