- Nielsen 'Audit': Smartphones In 15% Of U.S. Households
MediaDailyNews, Erik Sass - Tuesday, December 22, 2009
Sketching out trends in technology adoption and use patterns, Nielsen's findings confi ...
- PBS Gets Full Nielsen Demo Ratings
MediaDailyNews, Wayne Friedman - Monday, December 21, 2009
Catching up to other TV broadcasters, PBS has struck a deal wi ...
- Arbitron Speeds Up Cell Phone Sampling
MediaDailyNews, Erik Sass - Monday, December 21, 2009
The battle for the hearts, minds and wallets of radio broadcasters continue ...
- Non-Cable TV Distributors Erode TV Market Share
MediaDailyNews, Wayne Friedman - Thursday, December 17, 2009
Non-cable TV distributors -- satellite and IPTV -- continue to eat in ...
- Nielsen Bows To Agency Pressure, Will Continue 'Live' Local Data
MediaDailyNews, Wayne Friedman, Joe Mandese - Wednesday, December 16, 2009
Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a pl ...
- Editorial: What In The World Are Local TV Stations Thinking?
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Interestingly, this is the first explicit editorial I've written since joining MediaPo ...
- Nielsen Catalina Ventures Creates TV ROI Measurement Service
MediaDailyNews, Wayne Friedman - Monday, December 14, 2009
Looking to broaden its efforts that analyze media consumption and purchase behavio ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Wichita Stations to Use Rentrak Granular Data
MediaDailyNews, David Goetzl - Monday, December 14, 2009
The CBS and CW affiliates in the Wichita, Kan. market will u ...
- Model Citizens: Magazines, Radio Mix It Up With TV, Hope To Overcome Bias
MediaDailyNews, Joe Mandese - Monday, December 14, 2009
In an effort to upgrade the role magazines have in Madison Avenue ...
- Kid Media Consumption: TV Tops, But Internet Big Draw
MediaDailyNews, Wayne Friedman - Friday, December 11, 2009
Live television is still tops with kids. But when it comes ...
- 'Modern Family, Glee' Hit High Notes
MediaDailyNews, Wayne Friedman - Thursday, December 10, 2009
Fox's "Glee" finale got strong results, while ABC's "Modern Family" continued i ...
- CIMM Taps Former Time Warner Research Diva Jane Clarke
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
The Coalition for Innovative Media Measurement (CIMM) named Jane Clarke its managi ...
- Arbitron/Nielsen Duel Over Radio Reports
MediaDailyNews, Erik Sass - Monday, December 7, 2009
Battling for the hearts and minds -- and pocketbooks -- of rad ...
- NBC Racks Up Wins, 'Sunday Football' Helps
MediaDailyNews, Wayne Friedman - Monday, December 7, 2009
NBC, with a couple of weeks remaining in the NFL season, continu ...
- Online, Mobile Video Usage Soar, But TV Remains Dominant Screen
MediaDailyNews, Joe Mandese - Monday, December 7, 2009
Americans have dramatically increased the amount of time- and place-shifting of vid ...
- IMMI Issues New Cross-Platform Metrics, Mobile On Rise
MediaDailyNews, David Goetzl - Thursday, December 3, 2009
IMMI has released several key findings of interest to advertisers. The u ...
- Kagan, MediaBiz Join Forces
MediaDailyNews, David Goetzl - Thursday, December 3, 2009
Research firms SNL Kagan and Media Business Corp. (known as MediaBiz) sa ...
- Digital TV Data Initiative Raises More Questions Than It Answers
MediaDailyNews, Joe Mandese - Thursday, December 3, 2009
Top industry executives got their first public look at some rarely se ...
- Life After Death: Agency To Meet With Stations To Overturn Nielsen Local Ratings Decision
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Rebuffed in its attempts to persuade Nielsen to overturn its decision ...
- Nielsen 'Extends' The Screen, Officially Integrates TV And Online Viewing
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Nielsen Tuesday announced a decision and a plan to formally integrate viewi ...
- Horizon's Adgate: Hit Shows Hit By Poor Ratings
MediaDailyNews, Wayne Friedman - Tuesday, December 1, 2009
While the TV business continues to undergo radical digital platform changes, th ...
- Rentrak Chiefs Purchase Company Stock
MediaDailyNews, - Tuesday, December 1, 2009
Rentrak Corp., the cross-platform video measurement company that is seen as ...
- 'Sunday Night Football' Scores for NBC
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
NBC continues to make the most of its opportunities on Sunday nig ...
- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every Medium
MediaDailyNews, Joe Mandese - Monday, November 30, 2009
The optimism of ad executives to boost their advertising budgets has ris ...
- 'Leno' Ratings Stop Slide, Show Some Improvement
MediaDailyNews, - Sunday, November 29, 2009
In recent weeks, NBC's "The Jay Leno Show" has stopped its ratin ...
- Congress Holds Arbitron Hearings
MediaDailyNews, - Sunday, November 29, 2009
The House Committee on Oversight and Government Reform will hold a heari ...
- Fox Takes First November Sweeps
MediaDailyNews, Wayne Friedman - Wednesday, November 25, 2009
For this broadcast season so far, some of the rich get riche ...
- Local Ratings Controversy: Nielsen Angered By 4As' Claims
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2009
Concerning the controversy over changing local TV ratings, the Nielsen Company h ...
- Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2009
In its ongoing quest to entice advertisers and agencies to buy ...