Media researcher Mediamark Research & Intelligence (MRI) last week announced that Geoscape's Hispanicity database is now available via MRI's MEMRI system. The deal gives MRI clients access
Hispanicity, which is Geoscape's Hispanic consumer acculturation segmentation database, through IMS and Telmar. In a related move, Geoscape will become a third-party processor of MRI data, offering
the data online via the Geoscape Intelligence System's BehaviorBase module.