- Comcast: VOD Gets Commercial Ratings
MediaDailyNews, David Goetzl - Tuesday, June 9, 2009
A Comcast entity has begun offering commercial ratings for VOD programming, ...
- TiVo To Track Viewer, Ad Ratings For NBA Finals
MediaDailyNews, David Goetzl - Thursday, June 4, 2009
As the NBA looks to get a better handle on its rating ...
- Show Me: Reality Outpaces Scripted Fare In Key Engagement Categories
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2009
Broadcast reality TV shows can be more engaged with viewers than broadca ...
- Arbitron Misses Minority Sample Goals
MediaDailyNews, Erik Sass - Sunday, May 31, 2009
In another setback, Arbitron failed to hit its own minimum sample siz ...
- Helen Johnston, Grand Dame Of Media Research, Dead At 74
MediaDailyNews, Joe Mandese - Thursday, May 28, 2009
Helen Johnston, the grand dame of Madison Avenue media research until h ...
- Nielsen Finds 'Cord-Cutting' Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV
Online Media Daily, Joe Mandese - Thursday, May 28, 2009
In a finding that appears to defy some conventional industry thinking, n ...
- Nielsen: Only 2.7% Of TV Households 'Completely Unready' For Digital
MediaDailyNews, Joe Mandese - Wednesday, May 27, 2009
With a couple of weeks left before the U.S. broadcast industry shu ...
- Nielsen Back-Pedals On Validation Study, Now Calls 8% Under-Reporting 'Relative,' Not 'Absolute'
MediaDailyNews, Joe Mandese - Thursday, May 21, 2009
In an apparent effort to appease client anxiety sparked by controversial resear ...
- Nielsen: TV Viewership Rises, Medium Still Dominant
MediaDailyNews, Wayne Friedman - Wednesday, May 20, 2009
Television viewing numbers continue to rise -- albeit slowly -- gaining ov ...
- Fox Blasts Nielsen For Ratings Problems
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Fox Networks Group CEO Tony Vinciquerra is criticizing Nielsen Media Research f ...
- Optimedia Revamps Content Power Ratings, Show Standings Improve
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2009
Media agency Optimedia U.S.'s new Content Power Ratings reveal that in ma ...
- D'Amico Named Chief Research Officer, Ipsos Mendelsohn
MediaDailyNews, - Wednesday, May 13, 2009
Ted D'Amico, Ph.D., has been named to the new post of Chi ...
- Nielsen: Ratings Bug May Have Crawled Into Local Markets Too
MediaDailyNews, Joe Mandese - Thursday, May 14, 2009
A computer server failure that caused Nielsen's national TV ratings to co ...
- More Radio Broadcasters Likely to Ditch Arbitron
Around the Net In Media, Joan Voight - Wednesday, May 13, 2009
Arbitron says the defection of radio broadcasters to Nielsen for diary-based ratin ...
- Publicis Launches SMGX To Exploit Digital Data, New Approaches To Buying Media
Online Media Daily, Joe Mandese - Tuesday, May 12, 2009
Publicis' Starcom MediaVest Group has once again reorganized its media services practic ...
- Nielsen Diary System Stuck In Past
Around the Net In Media, Joan Voight - Monday, May 11, 2009
Many people have no clue just how Nielsen collects data from consume ...
- Set-Up: Arbitron Invests In TRA TV Data Service
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2009
TRA, the research company that melds consumer product data and TV informati ...
- Marketers Search For Social Media Metric
Marketing Daily, David Goetzl - Wednesday, May 6, 2009
Marketers place a lifetime value on customers with addresses on its ema ...
- Paper Tigers: CC Signs Arbitron Deal, But Nielsen Up Next
MediaDailyNews, Erik Sass - Tuesday, May 5, 2009
After a brief public flap over price, Clear Channel Communications has sign ...
- Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely ...
- Scripps Gets Second-By-Second Ratings From TNS
MediaDailyNews, David Goetzl - Thursday, April 23, 2009
Scripps Networks Interactive has inked a deal giving it access to second-by-seco ...
- Online Merchants Targeting, Tweaking and Testing
Research Brief, Jack Loechner - Thursday, April 23, 2009
According to the e-tailing group's 8th Annual Merchant Survey in the fir ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- TiVo Introduces C3 Ratings For Local Markets
MediaDailyNews, David Goetzl - Monday, April 20, 2009
As local buyers clamor for the same commercial ratings used in t ...
- Reliable Tradeshow Audit Info Important to Exhibitors
Research Brief, Jack Loechner - Wednesday, April 15, 2009
According to Forrester Consulting Services for American Business Media, of marketers' budge ...
- Rentrak Strikes HDNet Deal
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2009
Rentrak has struck its second deal to date for its TV Essentia ...
- Similar TV/Online Metrics: YuMe's Internet GRP Key To Ad Buying
MediaDailyNews, David Goetzl - Monday, April 6, 2009
Consumer hunger for online video soars and advertisers are eager to shi ...
- Nielsen Sample Hits New Quality High, Unclear If Economy Is A Factor
MediaDailyNews, Joe Mandese - Monday, April 6, 2009
Amid negative economic news, and in the wake of a substantial workfor ...
- Nielsen To Measure Cablevision's News12
MediaDailyNews, - Tuesday, March 24, 2009
Cablevision's News12 Network is now part of the syndicated Nielsen Media Resear ...
- Arbitron Realigns, Cuts 110 Staffers
MediaDailyNews, Erik Sass - Tuesday, March 24, 2009
Arbitron, the dominant radio measurement firm in the United States, said Tuesd ...