- NSA Offers New Sales Tracking Service
MediaDailyNews, - Wednesday, March 18, 2009
SRC, which provides geographic business intelligence technology, and NSA Media, a divisi ...
- MRI Bolsters Mag Data, Appeases Media Planners
MediaDailyNews, Erik Sass - Monday, March 9, 2009
Mediamark Research and Intelligence has doubled the number of people in t ...
- Arbitron To Measure Digital Video In Health Venues
MediaDailyNews, Erik Sass - Thursday, March 5, 2009
Arbitron signed up another client for its digital out-of-home video research servi ...
- Some Communications Segments Forecast Up, Traditional Down
Research Brief, Jack Loechner - Wednesday, March 4, 2009
According to Veronis Suhler Stevenson (VSS), revising the forecast downward in respon ...
- TiVo Tallies Top Ads Post-Super Bowl
MediaDailyNews, Wayne Friedman - Tuesday, February 17, 2009
Super Bowl commercials get major viewership. But how do those brands compa ...
- ABC Launches Audit Fast Track
MediaDailyNews, - Wednesday, February 4, 2009
The Audit Bureau of Circulations, responding to demand for quicker delivery ...
- The Other Research Shoe Drops: Carat Taps Former OMDer Hess As Research Czar
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Former OMD research chief Mike Hess has taken the top research j ...
- Nielsen: Weights In Optimization System Less Than Optimal
MediaDailyNews, - Friday, January 30, 2009
Nielsen Thursday informed clients that it has discovered an "issue" with t ...
- Google Ad Platform Supplies Better Viewer Data
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
Google TV Ads, the TV advertising platform for TV advertisers, is offeri ...
- Waiting Game: Nielsen Delays Prime-Time Ratings
MediaDailyNews, David Goetzl - Thursday, January 29, 2009
Starting Friday, network executives will have to wait a little longer f ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- Nielsen Sees The Light, Shutters PRISM
MediaDailyNews, Erik Sass - Friday, January 23, 2009
The faltering economy claimed another promising out-of-home media measurement service, with t ...
- Legacy Media and New Media Meld: Mass Communications Succumb to Communications by the Masses
Research Brief, Jack Loechner - Wednesday, January 21, 2009
According to the third annual U.S. Media Myths & Realities survey ...
- Situation Normal: C3 Ratings Hold Steady
MediaDailyNews, David Goetzl - Monday, January 19, 2009
Any fears that broadcasters had about the switch to C3 ratings slashi ...
- Repucom, Nielsen Strike Sports Sponsorship Deal
MediaDailyNews, David Goetzl - Monday, January 12, 2009
Repucom, which provides analysis of sports sponsorships seen in TV broadcasts, sa ...
- CES: Hypertargeting Digital Users In Infancy
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2009
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly availabl ...
- Rentrak Provides Media Tools For NBCU Mobile
MediaDailyNews, - Tuesday, January 6, 2009
Rentrak Corp. announced a multi-year agreement with NBC Universal for its mobi ...
- Media Out: Walmart Splits With PRISM
MediaDailyNews, Erik Sass - Wednesday, December 31, 2008
Walmart is withdrawing from the consortium of retailers, packaged-goods manufacturers and agenci ...
- Nielsen's In-Store Ad Service Loses Walmart
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
Walmart has pulled out of Nielsen's PRISM, an upcoming syndicated-data service th ...
- Status of Media Jobs? Not So Good
Around the Net In Media, Joan Voight - Monday, December 29, 2008
Media-related jobs have been declining for the last seven years, and 20 ...
- Nielsen Delays Local People Meter Plan
Around the Net In Media, Joan Voight - Thursday, December 18, 2008
Nielsen is hitting the pause button on the rollout of its loc ...
- DirecTV, TNS Measure Discovery's Audience
MediaDailyNews, David Goetzl - Wednesday, December 17, 2008
As researchers clamor for (arguably) firmer viewing metrics that come directly fr ...
- Hallmark, Nielsen Strike Unique Deal To Measure Baby Boomer Viewers, Purchases
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections th ...
- CBS: Advertisers Want Consumer-Buying Info
Around the Net In Media, Joan Voight - Tuesday, December 9, 2008
TV networks traditionally base their sales pitches to advertisers on the demographi ...
- NGC First To Get Nielsen DigitalPlus
MediaDailyNews, - Tuesday, December 2, 2008
The National Geographic Channel will be the first network to receive informati ...
- Blogs And Mainstream Media Intersect
Research Brief, Jack Loechner - Wednesday, November 26, 2008
According to Technorati's State of the Blogosphere 2008 report, the majority ...
- Tune In: TV Viewing Up 4.1% In 3Q
MediaDailyNews, Wayne Friedman - Monday, November 24, 2008
Traditional television viewing keeps climbing -- even as competing platforms grow ...
- Dish TV Gets New Media Metrics
MediaDailyNews, David Goetzl - Monday, November 24, 2008
Dish Network has inked a deal to further use its set-top b ...
- Click-Through Plus View-Through Completes ROI Measurement
Research Brief, Jack Loechner - Tuesday, November 25, 2008
Evan Neufeld, comScore vice president of advertising solutions, says though "With onli ...
- Station Victory: TVB Endorses L3 Ratings
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
Supporting what TV stations have been pushing for months, the Television Bure ...