Rentrak Corp. announced a multi-year agreement with NBC Universal for its mobile service, which will allow NBCU Mobile access to timely data. Rentrak's Mobile Essentials system analyzes trends and
tracks massive data in various formats, including video clips, SMS messaging, ringtones, video games, wallpaper and other mobile content. Said Salil Dalvi, senior vice president, Mobile Platform
Development, NBC Universal, in a statement: "The service makes it simple and practical for us to make data-driven decisions."
