• by Colin Kirkland , 11 hours ago

As LinkedIn onboards more creator-focused features, the business-to-business social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year.

According to Business Insider, a LinkedIn spokesperson confirmed that the company has already begun paying creators to lead sponsored events, having run early pilot sessions this week with business leaders like data scientist Cassie Kozyrkov, journalist Codie Sanchez, author, instructor and keynote speaker Lorraine Lee and other figures with significant LinkedIn followings.

Internal documents show LinkedIn’s plans to organize over events featuring 50 creators by the end of 2026, with additional plans to tap up to 1,000 creators by mid-2027. To grant access to these events and related content, consumers will likely be invited to purchase subscriptions similar to creator platforms like Patreon.

The push for creator-led events builds on LinkedIn’s original series offerings, featuring creators like Steven Bartlett, entrepreneur and host of “Diary of a CEO,” and Rebecca Minkoff, a designer and star of “Real Housewives of New York.”

Over the past few years, the Microsoft-owned company has also invested in the development of a multitude of creator-focused experiences within the app. Especially with video and podcast content engagement surging on the platform, more LinkedIn creators are building audiences around their expertise. 

LinkedIn is also in the process of building out a sponsored event ecosystem, recently enhancing its livestream broadcast format, Live Event ads, regional event targeting, and promotion functionality linked to upcoming branded events, both on and off platform.

Premium Events generated almost $19 million for LinkedIn between the second half of 2025 and the first half of this year, according to an internal document.

The company is also rebuilding its main feed algorithm via a new ranking system designed to better react to users’ “evolving interests,” with LinkIn hoping creators will have more opportunities to reach a diverse range of users, while expanding the prevalence of newer feed content. 

In other words, creators have more opportunities and resources to build a professional following that might be interested in paying for gated content and creator-hosted events.