- Station Victory: TVB Endorses L3 Ratings
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
Supporting what TV stations have been pushing for months, the Television Bure ...
- Survey: Performance Measurability Most Important
Online Media Daily, - Monday, November 17, 2008
More than two-thirds of respondents surveyed at ad:tech New York said th ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Susan Whiting To Nielsen Vice Chairperson
MediaDailyNews, - Monday, November 10, 2008
Susan D. Whiting has been promoted to the Nielsen Co.'s vice chairper ...
- For Trad Media, 2008 Measurement Initiatives Disappoint
MediaDailyNews, Erik Sass - Monday, November 3, 2008
2008 was supposed to be the year everything changed for traditional medi ...
- Correction: PQ Media, Not Patrick Quinn Media
MediaDailyNews, - Monday, November 3, 2008
An article that appeared in the Nov. 3 edition of MediaDailyNews titl ...
- Looking Beyond Ratings For Top TV Shows
Around the Net In Media, Joan Voight - Friday, October 31, 2008
Everything you know about what's hot on television may be wrong. Start- ...
- Twittering Toward Prosperity?
On Media, Diane Mermigas - Tuesday, October 28, 2008
Can media Twitter its way to prosperity? It appears that it mu ...
- Print Yellow Page Users Take Action
Research Brief, Jack Loechner - Tuesday, October 28, 2008
According to new research by Knowledge Networks on behalf of the Associati ...
- NBC Unveils Audience Figures Across Platforms
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
NBC, the most ratings-challenged among broadcast networks, is getting a boost ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Media and Advertisers In Damage Control
On Media, Diane Mermigas - Friday, October 10, 2008
How companies respond to unrelievedly bad economics over the next year wi ...
- MTV Taps Online Video to Learn About Fans
Around the Net In Media, Joan Voight - Wednesday, October 1, 2008
MTV's latest ad strategy includes linking online communities built around its ...
- Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
Digital Outsider, Joe Mandese - Friday, September 26, 2008
One of the ad industry's top digital outsiders is getting inside so ...
- New Ratings May Be Shaving Points for ESPN
MediaDailyNews, David Goetzl - Wednesday, September 24, 2008
A week ago, ESPN reported that its season-opening "Monday Night Football" ga ...
- TV Nets Tap Quantcast For Demo Data
Around the Net In Media, Joan Voight - Monday, September 22, 2008
Because Web traffic numbers fluctuate widely depending on the source, MTV, N ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Gospel Music Channel To Be Rated By Nielsen
MediaDailyNews, David Goetzl - Wednesday, September 10, 2008
The Gospel Music Channel is set to join the roster of networ ...
- Can Google Crack the TV Ad Market?
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
Google may be intimidating to the TV industry, but a closer lo ...
- Consumers Moved To Action By Local Online Ads
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2008
Local media may be suffering a bit in this weak advertising market--ev ...
- NBCU Measures Cross-Platform Olympic Consumption
MediaDailyNews, David Goetzl - Thursday, August 14, 2008
Using a research tool it developed, NBC Universal released figures Wednesday showi ...
- Arbitron Measures Place-Based Video
MediaDailyNews, Erik Sass - Wednesday, August 13, 2008
As out-of-home video grows by leaps and bounds and the industry collaborat ...
- Nielsen Seeks Clients For 'Fused' Consumer Data
Around the Net In Media, Joan Voight - Thursday, August 7, 2008
Marketers are under mounting pressure to find out which subset of t ...
- Forrester Acquires JupiterResearch For $23 Million
Around the Net In Media, Joan Voight - Friday, August 1, 2008
...
- MRI Buys Starch, Enhances Print Ad Metrics
MediaDailyNews, Erik Sass - Wednesday, July 23, 2008
Mediamark Research and Intelligence is expanding its magazine research business with t ...
- Correction: Ipsos Mendelsohn Provides Data to AMIN
MediaDailyNews, - Wednesday, July 23, 2008
An article published in the July 17 edition of
Media Daily News- Shoppers Check Out Mall Deals on Video Screens
Research Brief, Jack Loechner - Monday, July 21, 2008
A new Nielsen Media Research study for Adspace Networks shows that ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- The Big Picture: Nielsen To Measure In-Stadium Ads
MediaDailyNews, David Goetzl - Tuesday, July 15, 2008
Advertisers' unceasing quest for accountability has prompted a deal to measure consumpti ...
- MRI Offers More Magazine Issue-Specific Data
MediaDailyNews, Erik Sass - Wednesday, July 9, 2008
Mediamark Research and Intelligence, a leading magazine research firm, is expanding i ...