- Cadbury Becomes First Sponsor For MTV Interactive TV Poll
Marketing Daily, Laurie Sullivan - Tuesday, July 8, 2008
[media] MTV Networks is trying to increase audience retention through commercial brea ...
- Until Media Flows Digitally, Unity Metrics Impossible
On Media, Diane Mermigas - Friday, June 27, 2008
In the absence of a universal form of media measurement--which isn't comi ...
- Demo Breakdowns: NBC Touts Online TV Data
MediaDailyNews, David Goetzl - Thursday, June 26, 2008
NBC said Wednesday it would release traffic data for the online strea ...
- TiVo, TRA To Measure Purchases Based On Ad Exposure
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 25, 2008
TiVo said Tuesday it has reached an agreement with a marketing resear ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Cornucopia of April Online Web and Video Viewers and Brands
Research Brief, Jack Loechner - Friday, June 6, 2008
Total Website user data for April, including detailed findings for viewers a ...
- Ever The Malcontent, Starcom MediaVest Turns Attention To Consumer Intent
MediaDailyNews, Joe Mandese - Thursday, May 1, 2008
Starcom MediaVest Group has quietly created a massive consumer tracking study th ...
- Leonsis Joins MediaBank Board
MediaDailyNews, - Thursday, May 1, 2008
MediaBank, which provides advanced analytics to the advertising industry, appointed Ted Leonsi ...
- C3 Ratings Have Been A Plus, Say Executives
MediaDailyNews, David Goetzl - Friday, April 25, 2008
A panel of both buyers and sellers Thursday was in general agreeme ...
- 2007 Ad Spend By Media
Marketing Daily, - Thursday, April 3, 2008
Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7 ...
- Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller Nets
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, April 3, 2008
Among the list of 21 cable networks whose coverage area ratings ha ...
- Zenith First To Use Nielsen Out-Of-Home Report
Online Media Daily, - Friday, March 14, 2008
The Nielsen Co. and Integrated Media Measurement Inc. announced that Zenith Med ...
- Celebrities Top Politicians in News and Media Web Visits
Research Brief, Jack Loechner - Wednesday, March 12, 2008
Hitwise recently reported that The market share of U.S. visits to t ...
- New Media An Important Place To Be Seen
Research Brief, Jack Loechner - Monday, March 10, 2008
The most recent BIGresearch Simultaneous Media Survey shows that, while traditional med ...
- 'Project Apollo' Demise Blamed On Lack Of Financial Support: Arbitron
MediaDailyNews, David Goetzl - Wednesday, February 27, 2008
"Project Apollo's" demise came principally from advertisers' unwillingness to continue paying f ...
- Contact: The Coat Check Question
Media Magazine, Andrew Ettinger - Friday, May 1, 2009
I have a really nice blue pin-striped suit from barneys. It loo ...