Celebrities Top Politicians in News and Media Web Visits
Hitwise recently reported that The market share of U.S. visits to the News and Media category increased 22 percent in the third week of February compared to the same week in 2007. The News and Media category reached its highest peak in the last 36 month period in this and the previous week.
The Print category, comprised of online magazines and newspaper websites, increased 23 percent for the week ending Feb. 23, 2008, compared to the same week during the previous year. The most visited website within the Print category last week was The New York Times, with five percent of the market share of visits.
Top 5 News & Media Print Websites(by Market Share of U.S. Visits for the week ending Feb. 23, 2008) | |||
Rank | Name | Domain | U.S. Visits w/e Feb. 23, 2008 |
1 | New York Times | www.nytimes.com | 5.06% |
2 | People Magazine | www.people.com | 3.31% |
3 | The Washington Post | www.washingtonpost.com | 2.19% |
4 | TV Guide.com | www.tvguide.com | 1.97% |
5 | USA Today | www.usatoday.com | 1.69% |
Source: Hitwise, March 2008 |
Other top Print website information in the report included:
Heather Dougherty, Research Director, Hitwise, said that "...Although the battle for the presidential nominations is certainly top of mind for many, celebrity news provides a refuge for less-heated debates."
The search term "lunar eclipse" was tops among all News and Media websites while "Jennifer Lopez" was the top search term among News and Media Print websites. Barack Obama made up three of top 10 searches among both categories as did American Idol and Dancing with the Stars with two top 10 searches.
Top News and Media Content Search Terms (week ending 02/23/08) | |
News & Media category | Print category |
Lunar Eclispe | Jennifer Lopez |
Lindsay Lohan | Lindsay Lohan |
Jennifer Lopez | Lunar Eclipse |
Obama | Flat Belly Diet |
Barack Obama | Barack Obama |
Dancing With The Stars | Obama |
Giant Sea Spiders | Dancing With The Stars |
American Idol | Jody Tagaris |
Kosovo | Lindsay Lohan Marilyn Monroe |
Nevada Earthquake | American Idol |
Source: Hitwise sample of 10 million users, March 2008 |