postRJ Palmer Goes Hollywood, Unveils Entertainment UnitMediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'MediaDailyNews, Joe Mandese - Wednesday, March 31, 2010
In a move that has profound implications for the way advertisers a ...
GroupM's Maxus Enters Mideast/Africa Via BPG DealMediaDailyNews, - Tuesday, March 23, 2010
GroupM Monday announced that its Maxus media services network has established ...
Carat Wins Smucker's Media AccountMediaDailyNews, - Friday, March 19, 2010
Aegis Group's Carat has been awarded the media planning and buying assignmen ...
Generational Mix Reveals Shopping Similarities and DifferencesResearch Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
Beiersdorf Taps Carat For Media Planning, BuyingOnline Media Daily, - Wednesday, March 10, 2010
German personal care products marketer Beiersdorf Inc. has named Carat as i ...
Microsoft Looks To comScore For 'Advantage'Online Media Daily, Gavin O'Malley - Friday, February 26, 2010
Hoping to help consumer packaged goods brands better reach their targeted audienc ...
Snippets On TV Ad Budgets and Digital BuysResearch Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
Mindshare Retains Key Unilever AssignmentsMediaDailyNews, Joe Mandese - Wednesday, February 10, 2010
Packaged good giant Unilever Tuesday named its new global media services agen ...
African-Americans Major Influence in Tech, Media and Buying PowerResearch Brief, Jack Loechner - Monday, February 8, 2010
According to a comprehensive BET survey of the African-American community recently release ...
IKEA Taps Mediaedge:cia In ChinaMediaDailyNews, - Tuesday, January 26, 2010
WPP's Mediaedge:cia unit this morning said it was tapped to handle med ...
The Year of Living EfficientlyOnline Media Daily, John Bauschard - Wednesday, January 20, 2010
Agencies and ad media brokers need standards: If recent economic history h ...
Velti Launches Integrated Mobile Planning PlatformOnline Media Daily, Gavin O'Malley - Monday, January 11, 2010
London-based mobile marketing company Velti on Monday launched a new online platfo ...
The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At InitiativeMediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
Online All Stars 2010: Carl FremontOMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Even as digital has revolutionized the media business in disruptive ways, t ...
Online All Stars 2010: Trevor KaufmanOMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Even though it's been far more than a decade since Trevor Kaufm ...
Online All Stars 2010: Don ScalesOMMA Magazine, Catharine P. Taylor - Friday, October 1, 2010
Last April, when word first got out that iCrossing, a digital agen ...
Web U: On the Job TrainingOMMA Magazine, Andrew Ettinger - Thursday, June 24, 2010
Recently I interviewed fresh-off-the-farm college graduates for assistant media planning jobs. ...