- The Best New Broadcast Pilots
Television News Daily, Steve Sternberg - Tuesday, June 14, 2016
I have now seen all the new fall and midseason broadcast netwo ...
- Verdict Is In: Horizon Wins LegalZoom Biz
MAD, Larissa Faw - Friday, June 10, 2016
Horizon will oversee all national television planning and activation for an accou ...
- Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
MAD, Steve McClellan - Sunday, June 12, 2016
While mobile continues to transform media usage, the consumption of all oth ...
- Media Mix: Going Backwards Can Mean Going Forward
Television News Daily, Wayne Friedman - Monday, June 13, 2016
As the digital media market matures, some marketers have gone back ...
- The "Trump Effect" On Political Advertising
Marketing: Politics, Mark Lieberman - Friday, June 10, 2016
Skeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
MediaDailyNews, Laurie Sullivan - Thursday, June 9, 2016
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reach ...
- Twitter Continues to Die As Agencies Shift Money To Instagram
Mediapsssst, Richard Whitman - Thursday, June 9, 2016
Overall, social spend is on the rise, with 17% of agencies stati ...
- Trump Versus The Media: The Battle To Come
Red, White & Blog, Philip Rosenstein - Friday, June 10, 2016
If it weren't for the overwhelming wall-to-wall coverage of Donald Trump ov ...
- Amazon Investing $3B In India
Around the Net In Media, Gavin O'Malley - Thursday, June 9, 2016
Amazon is preparing to invest another $3 billion in India, The Wa ...
- GroupM Unveils New Target-Dedicated Agency
MAD, Steve McClellan - Wednesday, June 8, 2016
GroupM has created a new, Minneapolis-based agency called Team Arrow Partners ...
- Sorry, Pandora - Radio Is Still Dominant And Growing
MediaDailyNews, Mary Beth Garber - Tuesday, June 7, 2016
Broadcast radio stands alone as America's constant companion, connecting with the communi ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- Digital Media Workers Surpass Traditional Media Workers
Around the Net In Media, Gavin O'Malley - Tuesday, June 7, 2016
As of March, there were 197,800 Americans working in the “internet publishi ...
- Publicis CEO Calls ANA's Pending Report 'Unfair'
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Right before the Association of National Advertisers' (ANA) report on transparency ...
- KBS' Latest Tool Kit: Stanley Black & Decker AOR
MAD, Larissa Faw - Monday, June 6, 2016
KBS will oversee strategic, design, media duties, user experience, communications related ...
- Clinton Deemed Presumptive Democratic Nominee, Sanders Fights On
Red, White & Blog, Philip Rosenstein - Tuesday, June 7, 2016
Late last night, the "Associated Press" announced that Hillary Clinton attained t ...
- Let's Talk: Horizon Hires Head Of Conversations
MAD, Larissa Faw - Friday, June 3, 2016
The title is a new one at Horizon and has been giv ...
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
As issues surrounding transparency reach a fever-pitch, an eight-month probe by t ...
- Class Clowns: Horizon Launches Improv Course
MAD, Larissa Faw - Wednesday, June 1, 2016
The desired outcome is to get folks to step out of the ...
- Breaking Free Of The :30 Spot: Why Long-Form Content Works On The Smaller Screen
MediaDailyNews, Chuck Moran - Wednesday, June 1, 2016
Savvy marketers are taking note of consumers' willingness to watch long-form vid ...
- MTV Encourages Political Awareness With 'Elect This' Initiative
Red, White & Blog, Philip Rosenstein - Wednesday, June 1, 2016
A new MTV initiative, "Elect This," launched this morning. It aims ...
- Griffin Lands At DeSilva+Phillips
The Daily Blog, Erik Sass - Wednesday, June 1, 2016
Not long after his defenestration as CEO of Tribune Publishing, veteran med ...