- Dish, Blockbuster Positioned As The New Netflix
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Dish Network has offered an answer to the new Netflix: Blockbuster Mov ...
- Marin Launches Tool To Improve Display Campaigns, Search
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Marin is rolling out a recommendation engine designed to identify tips f ...
- Apple May Lose To Android In Device-Based Media Management
Online Media Daily, Steve Smith - Friday, September 23, 2011
A Digital Living Network Alliance standard is emerging among most hardware make ...
- Viacom Ad Growth Will Dip To Single Digits
MediaDailyNews, David Goetzl - Thursday, September 22, 2011
Viacom ad growth is projected to come in below expectations in t ...
- Reality TV Grabs Most Viewers, Sports Nabs 20%
MediaDailyNews, Wayne Friedman - Thursday, September 22, 2011
Over the past five years, sports programming has climbed sharply among U. ...
- Innerscope Expands Scope, Gets Funds To Scale New Neuro Research Platform
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
Days after it became known that one top neuroscience-based marketing researcher w ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- U.S. Seeks Info On News Corp. Corruption
MediaDailyNews, Erik Sass - Wednesday, September 21, 2011
News Corp. is facing the threat of further legal action in t ...
- Rotherham To MediaCom Global Account Director
MediaDailyNews, - Tuesday, September 20, 2011
MediaCom named Ian Rotherham as Global Account Director; he previously ran t ...
- Gas Station TV Rolls Out New Platform, Triples Audience
MediaDailyNews, Erik Sass - Wednesday, September 21, 2011
Gas Station TV has secured an investment valued at $50 million fr ...
- Media's Mobile Presence Doubles, Ad Presence Still Low
Online Media Daily, Steve Smith - Monday, September 19, 2011
The rapid acceleration of mobile Internet use is not restricted to consumer ...
- Magazine Audiences Dipped 2010-2011
MediaDailyNews, Erik Sass - Thursday, September 15, 2011
After enjoying several years of stability, the total audience for 70 maj ...
- Lanctot Returns To Razorfish As Chief Media Officer
Online Media Daily, Gavin O'Malley - Thursday, September 15, 2011
Coming full circle, digital agency Razorfish has rehired Jeff Lanctot in t ...
- Back To The Future (Of Media)
Marketing Daily, - Thursday, September 15, 2011
MEDIA magazine is finalizing its annual "Future Of Media" issue (yes, ...
- Asian Allure: $123B Ad Spend Predicted For 2011
MediaDailyNews, Steve McClellan - Wednesday, September 14, 2011
Asia is turning into a hotbed of big pitch activity for med ...
- Differences Abound Among Affluent Consumers
Marketing Daily, Karl Greenberg - Tuesday, September 13, 2011
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned ...
- Billion $ Beverage: Starcom Keeps Coke China Account
MediaDailyNews, Steve McClellan - Tuesday, September 13, 2011
Publicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Antenna Up: Channel Master Enters OTT Market
MediaDailyNews, Wayne Friedman - Tuesday, September 13, 2011
Channel Master, which has a longtime history as a maker of ...
- Amazon In Talks For New Electronic Library
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Amazon.com Inc. is in talks with book publishers about launching a med ...
- Modeling And Optimizing Your Marketing Mix
Marketing Daily, Laura Patterson - Tuesday, September 13, 2011
Once you have the statistics to create the model you can u ...
- MSO Revs Hit $71 Billion
MediaDailyNews, Wayne Friedman - Monday, September 12, 2011
Media researcher SNL Kagan says, in looking at seven Multiple System Operator ...
- NewMediaMetrics Update Database, Media Preferences
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
While clients might shift some dollars to newer media, traditional media remai ...
- Google Taps Goodby's Spanier As First Director Of Media
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Joshua Spanier, who as director of communications strategy at Goodby, Silverstein &am ...
- Computers Still Dominate Campus Life, But College Kids Opt For Mobility
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Conventional wisdom might suggest that college age Americans are the earliest adopte ...
- Optimedia Wins Pizza Hut Media Account
Marketing Daily, - Friday, September 9, 2011
Publicis Groupe's Optimedia has been awarded Pizza Hut's $217 million U.S. med ...
- Optimedia Savors Pizza Hut's Media Biz
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
Pizza Hut has awarded its media planning and buying account to Public ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Media Stocks Get Socked
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
It was another wild up and down week for media and entertainme ...
- MEC Wins Netflix's Latin America Media Assignment
MediaDailyNews, Steve McClellan - Saturday, September 10, 2011
Netflix has awarded media planning and buying duties to WPP's MEC f ...
- Why Everyone Should Work At A Media Agency
Online Spin, Matt Straz - Monday, September 12, 2011
We've all heard the knocks about working at an agency: low pa ...