Publicis Groupe's Optimedia has been awarded Pizza Hut's $217 million U.S. media account, reports
Advertising Age.
MEC, owned by WPP, had handled the business for 10 years.
Pizza
Hut's 2010 U.S. same-store sales were up 8%, but were down 3% and 2% in 2011's first and second quarters, respectively.