- How To Keep On Top Of AI-Generated Patient Searches
Pharma & Health Insider, Les Luchter - Thursday, October 23, 2025
One orthopedic practice discusses a new tool that helps it remain "visib ...
- Amazon Pharmacy Brings Rx Vending Machines To Doctor's Offices
Marketing Daily - Top of the News, Les Luchter - Wednesday, October 8, 2025
Kiosks are stocked with a "curated inventory of medications based on t ...
- TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts
Television News Daily, Wayne Friedman - Monday, September 15, 2025
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- In Waiting Room, Patients Are Captive Market More Likely To Convert
Marketing Daily, Les Luchter - Friday, September 5, 2025
"Point-of-care media operates within a closed network, preserving patient trust," says marketi ...
- 'PSA on PSA' Aims To Raise Prostrate Cancer Awareness
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Campaign on the Prostate-Specific Antigen test asks consumers to pledge to spre ...
- School Nurse Shortage? How About Bringing A Doctor To School?
Pharma & Health Insider, Les Luchter - Thursday, September 4, 2025
Kids who feel sick at school may now get examined by ...
- Patients Turning To AI, Social To Find New Doctors: Report
Marketing Daily, Les Luchter - Tuesday, August 19, 2025
Medical "practices that fail to meet patients across multiple channels risk becomi ...
- VEG ER For Pets: 'Kind-ER '& 'Bett-ER' For 'Weird-ER' Situations
Marketing Daily, Les Luchter - Wednesday, August 6, 2025
The growing chain of emergency facilities is emphasizing the "ER" part ...
- Cincinnati Children's Selects Doner As Media AOR
Accounts on the Move, Fern Siegel - Wednesday, July 16, 2025
It's the third win for the Detroit agency this year. ...
- Mind Games: Humana Launches Cognitive Exercises For Seniors
Marketing Daily, Les Luchter - Tuesday, July 15, 2025
Online games supplement Humana's sponsorship of The National Senior Games, a 5 ...
- Keep Your Regular Hair Stylist -- And Doctor, Says Health Plan Campaign
Marketing Daily, Les Luchter - Monday, June 23, 2025
"I'm wondering why people see the same hair stylist, but they don ...
- 'Now' Playing: Tales of The Morbidly Obese On Lifetime
TVBlog, Adam Buckman - Friday, June 20, 2025
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significa ...
- Weeks Before Show Premiere, Star's Heartbreaking Diagnosis
TVBlog, Adam Buckman - Thursday, June 19, 2025
For Eric Dane, the diagnosis was a bolt from the blue: AL ...
- Fox Has Upfront Faith In New Doc Comedy Adapted From PBS Hit
TVBlog, Adam Buckman - Wednesday, May 14, 2025
A medical comedy adapted from a PBS staple, and a drama seri ...
- Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Marketing Daily, Les Luchter - Tuesday, May 13, 2025
Allegra's logo will be visible on star driver Marcus Ericsson's car, unifo ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- High Stakes Are Laid On Thick In New Netflix Hospital Drama
TVBlog, Adam Buckman - Wednesday, April 2, 2025
In the new Netflix medical drama "Pulse," a busy urban emergency ro ...
- BetterWay Does What Theranos Couldn't With Fingertip Blood Tests
Pharma & Health Insider, Les Luchter - Thursday, March 20, 2025
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Er ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- Stanford Medicine Touts 'Access' In Parent-Focused Campaign
Out to Launch, Fern Siegel - Tuesday, February 18, 2025
The relatable integrated campaign by HUb will run throughout year. ...
- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- Plastic Surgery Platform RealSelf Gets Its Own Facelift
Pharma & Health Insider, Les Luchter - Thursday, January 23, 2025
New focus is on social media, especially Instagram, as "medical aesthetics" mark ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- The Sound Of Less Mucus? Zocdoc Unveils First Sonic Logo
Marketing Daily, Les Luchter - Tuesday, January 7, 2025
The sound of "Little Victory" is meant to evoke the triumph ...
- Make A 'Pitt' Stop At Fictional Pittsburgh Hospital On Max
TVBlog, Adam Buckman - Wednesday, January 8, 2025
The new medical series "The Pitt" might be the most proficient scripte ...
- The Doctor With Amnesia Will See You Now
TVBlog, Adam Buckman - Friday, January 3, 2025
The prognosis for Fox's new medical drama "Doc," about an ace physici ...