- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- High Stakes Are Laid On Thick In New Netflix Hospital Drama
TVBlog, Adam Buckman - Wednesday, April 2, 2025
In the new Netflix medical drama "Pulse," a busy urban emergency ro ...
- BetterWay Does What Theranos Couldn't With Fingertip Blood Tests
Pharma & Health Insider, Les Luchter - Thursday, March 20, 2025
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Er ...
- In Women's Health Analogy, Northwell Completes Headless Winged Victory Statue
Marketing Daily, Les Luchter - Sunday, March 16, 2025
Ad's voiceover discusses famous sculptures with "pieces missing," just as women's heal ...
- CDC To Alter Messaging About Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 23, 2025
One effort shelved: "Wild to Mild" campaign juxtaposing images of lions a ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- Stanford Medicine Touts 'Access' In Parent-Focused Campaign
Out to Launch, Fern Siegel - Tuesday, February 18, 2025
The relatable integrated campaign by HUb will run throughout year. ...
- Online Reviews Provide Key To Doctor Marketing: Report
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
And while online reviews are deemed so important, more than half ...
- Plastic Surgery Platform RealSelf Gets Its Own Facelift
Pharma & Health Insider, Les Luchter - Thursday, January 23, 2025
New focus is on social media, especially Instagram, as "medical aesthetics" mark ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- The Sound Of Less Mucus? Zocdoc Unveils First Sonic Logo
Marketing Daily, Les Luchter - Tuesday, January 7, 2025
The sound of "Little Victory" is meant to evoke the triumph ...
- Make A 'Pitt' Stop At Fictional Pittsburgh Hospital On Max
TVBlog, Adam Buckman - Wednesday, January 8, 2025
The new medical series "The Pitt" might be the most proficient scripte ...
- The Doctor With Amnesia Will See You Now
TVBlog, Adam Buckman - Friday, January 3, 2025
The prognosis for Fox's new medical drama "Doc," about an ace physici ...
- Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear
Marketing Daily, Les Luchter - Saturday, December 28, 2024
Ozempic's ads were 57% more effective in driving consumer engagement on streami ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...
- Fox Show Raises Question: Does Insurance Cover Doc With Amnesia?
TVBlog, Adam Buckman - Tuesday, December 17, 2024
An upcoming Fox drama about a doctor with amnesia seems to fa ...
- PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Only when underrepresented communities participate in trials "can we ensure the resul ...
- Google Urges Court To Reject RFK Jr. Appeal Over Anti-Vax Videos
MediaDailyNews, Wendy Davis - Monday, November 11, 2024
Google on Friday asked a federal appellate court to reject Robert ...
- Dunder-Mifflin, Meet 'St. Denis Medical'
TVBlog, Adam Buckman - Thursday, November 7, 2024
The influence of "The Office" is keenly felt in a new, one-came ...
- Influencers Influence Prescriptions, Say Half Of Docs In Study
Marketing Daily, Les Luchter - Tuesday, November 5, 2024
Sixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- McDonald's E.coli Outbreak: How Bad Is It For The Brand?
QSR Insider, Teresa Buyikian - Thursday, October 24, 2024
Chain responded with a CEO video and by removing onions from t ...
- Hospital Sets OOH Campaign To Help New Yorkers 'Stay Amazing'
Marketing Daily, Les Luchter - Monday, October 7, 2024
The NewYork-Presbyterian health system has launched an out-of-home/digital campaign chockful of ti ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Save A Life Day, Free Naloxone Campaign, Soars Into 34 States
Marketing Daily, Les Luchter - Wednesday, September 25, 2024
On Sept. 26, the organizers of Save A Life Day hope ...
- A Touch Of 'Grey's': ABC Medical Drama Returns For Season 21
TVBlog, Adam Buckman - Wednesday, September 25, 2024
How can we describe "Grey's Anatomy?" Venerable? The Methuselah of medicine? T ...
- Montefiore Einstein Tackles Challenging Cases, Delivers 'Comeback'
MAD, Fern Siegel - Wednesday, September 18, 2024
A New Yorker's real-life miracle is relayed cinematically by actor Paul Giama ...
- ESPN Host Helps J&J Push AFib Procedure
Marketing Daily, Les Luchter - Wednesday, September 18, 2024
ESPN host Mike "Greeny" Greenberg explains how he switched from beta blocke ...
- Ecstasy Faces Stumbling Blocks To FDA Approval
Pharma & Health Insider, Les Luchter - Thursday, September 19, 2024
In August the FDA rejected Lykos Therapeutics' application to have MDMA, a ...
- Medical Science Gets Soulful In Holy Name Brand Campaign
Marketing Daily, Les Luchter - Wednesday, August 21, 2024
Campaign emphasizes healthcare system's "commitment to humanism in medicine...while showcasing its leading-ed ...