- ComScore Offers Extended Web Measurement
Around the Net In Online Marketing, Staff Writers - Friday, October 31, 2008
Measuring firm comScore wants to make it easier for publishers to tra ...
- Why Marketing Maligns Measurement
Metrics Insider, Jim Sterne - Friday, October 31, 2008
Kim Johnston, vice president of global sales and marketing operations at Symant ...
- Integrators Needed To Cross The Digital Divide
MediaDailyNews, Bob Rose - Tuesday, October 28, 2008
If John Wanamaker were alive today he might well say: "What t ...
- What's A Panel?
Metrics Insider, Josh Chasin - Tuesday, October 28, 2008
In many of my contributions to this column, I've written about t ...
- Networks Seek New Ways To Measure Audience
Around the Net In Media, Joan Voight - Monday, October 27, 2008
...
- Public Might Cut Out Cable TV, Landlines
Around the Net In Media, Joan Voight - Monday, October 27, 2008
If you could only keep your TV, your phone or your onli ...
- Nielsen Competes Online Meter Audit, Steps Up Ratings Accreditation Race With comScore
Online Media Daily, Joe Mandese - Friday, October 24, 2008
Nielsen Online Thursday claimed a small victory in its race against comSco ...
- CPA: Trend Or Permanent Move?
Metrics Insider, David L. Smith - Tuesday, October 21, 2008
There is, once again, an increase in the market of CPA deal ...
- Nielsen: Male Gamers Are Regular Guys
Online Media Daily, - Tuesday, October 21, 2008
Core male gamers have lives outside of playing video games, with ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Wall Street And The Web Analyst
Metrics Insider, Jodi McDermott - Friday, October 17, 2008
The ups and downs of the market this past week have broug ...
- AOL's Entertainment Channels See September Uptick
Online Media Daily, - Thursday, October 16, 2008
AOL's entertainment channels performed particularly well in September, according to new da ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Panel-Centric Hybrids
Metrics Insider, Josh Chasin - Wednesday, October 15, 2008
The Google Ad Planner was announced with much fanfare at the Advertisi ...
- Which Metrics Apply When The Fox Eats The Henhouse?
Metrics Insider, Pat LaPointe - Friday, October 10, 2008
The formal announcement of WPP's acquisition of TNS has me wondering, w ...
- Nielsen Launches Controversial 'Convergence' Panel, Tracks Both TV, Internet Usage
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
Following months of research, development and testing, Nielsen Co. Wednesday officially launch ...
- Web Video GRPs: Not All Are Equal
Metrics Insider, David L. Smith - Wednesday, October 8, 2008
In the world of GRPs. comparability is key. GRPs have several function ...
- Challenges In Mobile Analytics
Metrics Insider, Judah Phillips - Friday, October 3, 2008
Mobile analytics is a hot topic for companies seeking to innovate ...
- ComScore: 'The Internet Company Everyone Loves To Hate'
Around the Net In Online Marketing, Ross Fadner - Monday, September 29, 2008
Fortune's Jesse Hempel calls measurement firm ComScore "the Internet company everyone lov ...
- Hunting The Wild Web Analyst: Rent, Buy Or Build?
Metrics Insider, Jim Sterne - Monday, September 29, 2008
If you're looking to hire a Web analyst in the next f ...
- MTVN Partners With Visible Measures
Online Media Daily, - Monday, September 29, 2008
MTV Networks (MTVN) has signed a multi-year deal to standardize on Visib ...
- The New Engagement Mashup, Part 1
Publishing Insider, Kevin Mannion - Thursday, September 25, 2008
The interactive dimension of the Web continues to deepen and broaden. Soci ...
- Smartphone Traffic And Device Penetration Close To Critical Mass
Metrics Insider, David L. Smith - Tuesday, September 23, 2008
On the advent of the launch of new phones supporting Google's Androi ...
- Quality Score As Captor: Our Willing Role In The Google Super-Equation
Online Spin, Kendall Allen - Monday, September 22, 2008
As the bar rises on the virtual science of ad relevancy, ...
- Fine-Tuning Metrics
Feedback Loop, - Friday, September 19, 2008
Much of this discussion is how to compare exposure and reach ...
- Las Vegas Or Park City?
Metrics Insider, Jodi McDermott - Friday, September 19, 2008
I attended the Social Ad Summit this week in the heart ...
- Newspaper Site Valuations Hit $450 Million
Online Media Daily, Mark Walsh - Wednesday, September 17, 2008
U.S. newspaper Web sites are the most lucrative of local media site ...
- Valuation And Evaluation
Metrics Insider, Josh Chasin - Tuesday, September 16, 2008
An interesting column in the August issue of Media magazine by Mediavest ...
- Social Media - Maybe I Just Don't 'Get It'
Metrics Insider, Pat LaPointe - Friday, September 12, 2008
I recently saw an article in an e-newsletter I get where thr ...
- Google, Fox Interactive Rank Highest In Video Views
Online Media Daily, - Thursday, September 11, 2008
In July, U.S. consumers viewed over 11.4 billion videos for a tot ...