- Cloud Computing: A Solution For Web Analytics?
Metrics Insider, David L. Smith - Tuesday, January 29, 2008
One of the major issues for Web media continues to be dat ...
- The New Metrics For Content Engagement: The Battle Over Measurement Methods
Metrics Insider, Kevin Mannion - Friday, January 25, 2008
Questions about the accuracy of measurement methods continue to frustrate advertisers a ...
- Bruce Haymes To Lead Nielsen Digital Media Manager
Online Media Daily, - Friday, January 25, 2008
The Nielsen Company tapped Bruce Haymes, formerly Corporate Vice President, Business Affai ...
- Demographics: The Targeting Construct That Wouldn't Die
Metrics Insider, Josh Chasin - Tuesday, January 22, 2008
Recently, our customers have communicated a message to us loud and clea ...
- Web Analytics Is A Fire Extinguisher
Metrics Insider, Jim Sterne - Thursday, January 17, 2008
I was dead wrong about Web analytics. I wondered why companies h ...
- Media Cost Projections: Are We Measuring The Right Thing?
Metrics Insider, David L. Smith - Tuesday, January 15, 2008
There is a lot of talk about a media recession. The maj ...
- Online Video Wealth Heart Of WGA Strike
On Media, Diane Mermigas - Tuesday, January 15, 2008
Say what you will about the strike. Made-for-online video costs can ...
- Media Metric Hypocrisy
Online Spin, Joe Marchese - Tuesday, January 15, 2008
Reading an article titled "So Much For Engagement; Buys Are Still Bas ...
- Widget Analytics Meets Widget Audience Measurement
Metrics Insider, Jodi McDermott - Friday, January 11, 2008
This week Business Week ran an article called "What's a Widget Worth ...
- Study: Mobile Subscribers Taking Note Of Ads
Online Media Daily, Mark Walsh - Friday, January 11, 2008
One in three U.S. mobile subscribers, or 78 million people, saw ...
- Coming Soon: TV! As Seen on the Internet
Metrics Insider, Josh Chasin - Tuesday, January 8, 2008
Over the holidays, everyone (by which I mean, my wife's family) w ...
- DoubleClick Unveils New Reporting Tool, Puts Spotlight On Rich Media
Online Media Daily, Mark Walsh - Monday, January 7, 2008
With advertisers spending more on a growing range of display ad option ...
- Do Web Metrics Adequately Measure Awareness?
Metrics Insider, David Kang - Friday, January 4, 2008
I am thrilled that Web analytics is growing up, that standards a ...
- Ratings Ranting
Media Magazine, Erik Sass - Friday, February 22, 2008
Like a Victorian novel, the saga of Arbitron's Portable People Meter (PP ...
- Media Marketplace: Measures of Sanity
Media Magazine, Dan Berra, Jay Suhr - Monday, June 23, 2008
Good luck getting through an article or conference on digital media witho ...
- Media Metrics: The Rules of Engagement
Media Magazine, Adam Gerber - Monday, June 23, 2008
For months, I've been reading about "engagement" in various publications that repo ...
- Aperture: Enabling, One Day at a Time
Media Magazine, Steve Farella, Audrey Seigel - Wednesday, April 2, 2008
Calm yourself. Believe it or not, Cumulative Accelerated Dynamic Change (CADC) ...
- Taking Measure: Supplying the Demand
Media Magazine, John Nardone - Thursday, October 2, 2008
When ValueClick announced its second-quarter earnings and lowered revenue estimates for t ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to inve ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- 10 Things You Need To Know About Video
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
1. The industry needs to evolve from measuring video streams to tracki ...